Customer Segmentation Helps Win Over Global Customer Groups for a Warehouse Logistics Company – A Quantzig Engagement Summary
LONDON--(BUSINESS WIRE)--Sep 26, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation study for a warehouse logistics company. The client, a well-known warehouse logistics and distribution company, who specializes in handling import and export cargo wanted to leverage customer segmentation analysis and identify the global, vertical, and horizontal customer segments. The efficiency of warehouse logistics services is one of the key differentiators between businesses. However, there are several challenges that exist with respect to the development of warehouse logistics services for different customer segments. Some of these predicaments include longer lead times, diversity in the regulations across borders, and the dynamic nature of transportation costs. All these factors contribute to the difficulty in handling warehousing and logistics services worldwide.
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Customer Segmentation Helps a Warehouse Logistics Solution Provider Win Over the Global Customer Groups (Graphic: Business Wire)
Customer segmentation solutions enable organizations to focus on improving their product and service portfolios. They also help companies gain in-depth insights on how to streamline their marketing strategies to suit the needs of specific groups of customers.
The customer segmentation solution helped the client to effectively identify the global, vertical, and horizontal customer segments. The client was also able to better understand customers’ requirements and enhance the level of their service efficiency.
This customer segmentation solution provided benefits that helped the client to:Increase the revenue and categorize customers into different segments Develop a well-aligned business plan to deliver sustained growth To know more about the benefits of customer segmentation solution,
This customer segmentation solution offered predictive insights on:Attracting and winning global customers Identifying various customer segments To gain relevant insights and understand the scope of our solution,
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
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PUB: 09/26/2018 10:52 AM/DISC: 09/26/2018 10:52 AM