Survey: Advertising Spending Up
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NEW YORK (AP) _ First-quarter advertising spending for all media was up 0.41 percent, advertising-data company CMR said Wednesday.
CMR said first-quarter ad spending came to $23.5 billion, up from $23.4 billion a year ago.
First-quarter advertising for network television rose 6.2 percent, to $5.6 billion from $5.2 billion last year. Cable-TV advertising declined 15.94 percent to $2.1 billion from $2.5 billion a year ago, CMR said.
Magazine advertising declined 10.64 percent to $3.3 billion, while newspaper ad revenue grew 8.49 percent in the quarter to $4.7 billion.
CMR, the U.S. unit of Taylor Nelson Sofres, a British marketing-research firm, said it expects to see a ``modest″ increase in advertising spending by the third quarter.