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Press release content from Business Wire. The AP news staff was not involved in its creation.

De Beers Jewellers Opens Doors in Bal Harbour

March 21, 2019
Storefront of new De Beers location at Bal Harbour Shops (Photo: Business Wire)

MIAMI--(BUSINESS WIRE)--Mar 21, 2019--On March 18, 2019, De Beers opened its doors at the Bal Harbour Shops, one of the most exclusive and successful shopping malls in the world, a jewel set in its own tropical gardens in Miami. The new store, full of airiness and light, will showcase wondrous pieces by De Beers, with 600 square feet of space devoted to the legendary Home of Diamonds.

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Storefront of new De Beers location at Bal Harbour Shops (Photo: Business Wire)

In a world exclusive, the store unveils the newest edition of the Enchanted Lotus pendant ahead of its global launch in September. Sparkling with pristine diamonds, the serene flower blooms within verdant malachite, symbolic of abundance and growth, in natural synergy with the lush, green oasis that is Bal Harbour Shops.

Also on view will be the latest exceptional set from the Talisman High Jewellery collection, with its mystical combination of rarefied rough diamonds and peerless polished diamonds. A true treasure, evocative of ancient traditions, designed with a contemporary edge.

“There is much to celebrate with our opening at the Bal Harbour Shops, the most inspiring mall in Florida,” says Francois Delage, Chief Executive Officer, De Beers Jewellers. “Our clients in the US are some of our most loyal and Bal Harbour caters towards a very discerning international clientele that we wanted to delight in the right space.”

“Whilst our clients engage more and more across our digital platforms, we believe that our stores complement the overall experience and allow a very intimate and informative moment. After all, seeing the diamond with your own eyes inspires the emotion that we invite all our clients to feel. It is also here that you can benefit from the expertise and passion of our in-store Brand Ambassadors.”

De Beers Jewellers creates wondrous jewels with peerlessly beautiful diamonds to celebrate all of life’s events. As the Home of Diamonds since 1888, 130 years of diamond mastery goes into individually hand-selecting diamonds to ensure maximum light refraction through perfectly aligned facets and angles.

De Beers Jewellers, working alongside De Beers Group, is entirely committed to ethically-sourced natural diamonds. Every diamond above 0.20 carats is microscopically branded with the De Beers Marque and catalogued in the De Beers diamond registry.

For complete peace of mind, every client receives a De Beers Certificate of Authenticity detailing the specifications of their diamond and guaranteeing that De Beers’ diamonds are natural, untreated, conflict-free and responsibly sourced.

De Beers Jewellers is proud to support De Beers Group’s partnership with UN Women, working together to support gender equality across the De Beers Group’s business, its brand campaigns and in the communities in which it operates.


View source version on businesswire.com:https://www.businesswire.com/news/home/20190321005550/en/

CONTACT: Pooja Johari

Marketing and Communications Director USA

+1 (718) 408 0015




SOURCE: De Beers Jewellers

Copyright Business Wire 2019.

PUB: 03/21/2019 12:10 PM/DISC: 03/21/2019 12:10 PM