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B&R buying Beatrice store, will convert it to Russ’s Market

September 22, 2018

B&R Stores Inc. announced Wednesday that it plans to purchase the Heartland Foods Store in Beatrice and convert it to a Russ’s Market.

Terms of the deal, which is expected to close next month, were not disclosed.

“Russ’s Market has been serving customers in the state of Nebraska for over 50 years,” Pat Raybould, president of Lincoln-based B&R Stores, said in a news release. “The cities of Lincoln, Hastings, and Waverly have welcomed us, and we have worked to become a part of the fabric of the community. We look forward to expanding that same dedication and service to the community of Beatrice.”

B&R plans to interview existing employees of the store next week, and “our goal is to retain as many employees as we can,” Nick Kelso, Russ’s Market District Manager, said in the release. “We want to make this a smooth transition for both customers and employees.”

The east Beatrice store at 13th and Court streets is the only one in Nebraska owned by Heartland Foods, which has five grocery stores and one liquor store in Kansas.

This is the second time in just over a year that B&R has bought a grocery store near Lincoln and converted it to a Russ’s Market.

In May 2017 it bought the Lovegrove’s Grocery Store in Waverly and changed the name to Russ’s Market Express.

In addition to Russ’s Market, B&R Stores also owns Super Saver and Grand Central Apple Market. It also operated a discount store called Save Best in Lincoln but closed that location at the end of August.

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