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Catalonia Campaign Disrupts Tourism with Video Game to Promote Destination: “Legends of Catalonia” The Land of Barcelona

November 14, 2018

NEW YORK--(BUSINESS WIRE)--Nov 14, 2018--Catalonia, a region with a historically rich past, is taking a futuristic step in tourism marketing: launching a video game created specifically to promote a destination ,. Developed in partnership with Sony, the video combines Augmented Reality (AR) and Virtual Reality (VR) to create an interactive, immersive and personalized experience that transports you instantly to Catalonia, to discover and explore, as if you were actually there.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181114005500/en/

The Catalan Minister of Business and Knowledge, Angeles Chacon highlights: “Legends of Catalonia is an internationally ground-breaking campaign and the most innovative ever produced in Catalonia. This is the first time, worldwide, that a tourism promotion board has used a virtual reality video game to promote a destination.”

In an ever-changing world in which traditional formulas coexist with new technologies, Catalonia and the tourist industry need to use tools like artificial intelligence, augmented reality, gamification and virtual reality to make an impact and reach global markets.

The video game features internationally renowned Catalan personalities: Carles Puyol, acclaimed FC Barcelona soccer player; Edurne Pasaban, mountaineer, and famous restaurateurs the Roca brothers. And, the action takes place at iconic sights in Catalonia, such as Tarragona’s Roman amphitheater, Lleida’s old cathedral, the mountain range of Montserrat, Dali’s Cadaques, Barcelona’s Sant Antoni market and the Sagrada Familia church.

The game lasts 50 minutes and is available in three languages: Catalan, Spanish and English. It can be downloaded for free at http://www.LegendsofCatalonia.com.

To introduce New Yorkers to the charms of Catalonia, the campaign also features:

A 15-second ad being showcased on the legendary screens of Times Square from November 5 - 18, on the corner of Broadway and West 44th Street, and a double screen billboard on the corner of Broadway and West 45th Street (the Edge-Broadway) Two urban art murals on display in Soho (Canal St. & Lafayette) and in Williamsburg (Kent Ave & Grand St.) They are the work of renowned Catalan artist, illustrator and draftsman Sergio Mora.

Follow us on Instagram @CatalunyaExperience and Twitter @VisitCatalonia using the hashtag #LegendsofCatalonia

View source version on businesswire.com:https://www.businesswire.com/news/home/20181114005500/en/

CONTACT: Cristina Gargallo

Director – North America

Catalan Tourist Board

Tel: +1 212 7823332

cgargallo@gencat.cat

KEYWORD: UNITED STATES EUROPE NORTH AMERICA NEW YORK SPAIN

INDUSTRY KEYWORD: ENTERTAINMENT ELECTRONIC GAMES TECHNOLOGY SOFTWARE TRAVEL DESTINATIONS OTHER TRAVEL COMMUNICATIONS ADVERTISING MARKETING

SOURCE: Catalonia

Copyright Business Wire 2018.

PUB: 11/14/2018 09:00 AM/DISC: 11/14/2018 09:01 AM

http://www.businesswire.com/news/home/20181114005500/en

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