NEW ORLEANS (AP) _ Owner Tom Benson of the New Orleans Saints of the NFL isn't dancing any better, but he has improved the timing of his postgame sideline celebration, General Manager Jim Finks said Monday.

For the past three home games, all victories, Benson has charged onto the field leaping and cavorting, patting backs, hugging players, whirling and waving his arms in what fans are calling the ''Benson Boogie.'' It's not art, but the fans love it.

A week ago, with two minutes left in the game against the San Francisco 49ers, Benson was criticized for embracing players and trying to embrace Coach Jim Mora while the game still was in progress. Mora gestured Benson out of the coaching box, but later said he enjoyed the enthusiastic displays.

Sunday, after the Saints' 6-0 victory over the Los Angeles Rams, Benson waited until the game was over before running onto the field.

''Tom's a fan. He's a rich fan. He owns the football club,'' Finks said Monday at a meeting of the New Orleans Quarterback Club. ''I thought his timing yesterday was outstanding. The game was over.

''I think our people enjoy it, and maybe we are too staid in the NFL.''

Benson, 59, made his initial fortune in automobile dealerships. ''He's got his Toyotas on the line,'' Finks said.