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Groupon Adds Frontier Airlines FRONTIER Miles℠ to Loyalty Program

September 25, 2018

CHICAGO--(BUSINESS WIRE)--Sep 25, 2018--Groupon (NASDAQ: GRPN), the global marketplace for local services, experiences and goods and Points (TSX:PTS) (NASDAQ: PCOM), the global leader in powering loyalty commerce, announced an expansion of Groupon’s existing loyalty program ––which incentivizes customers with airline miles and hotel points for making purchases on Groupon––to include Frontier Airlines . Starting today, Groupon’s loyalty program, powered by Points’ Loyalty Commerce Platform, allows U.S. users to earn up to 5 FRONTIER Miles per dollar spent for buying eligible Groupon deals. New users of Groupon can earn up to 1,000 FRONTIER Miles when they complete their first purchase.

“We’re thrilled to add Frontier––one of the biggest names in air travel––to our list of loyalty partners, providing even more value and incentive to shop our wide selection of unforgettable local experiences, amazing travel deals and top consumer gadgets,” said Paul Koura, director of affiliate and student marketing, Groupon. “With the holiday shopping season rapidly approaching, now’s a great time to start crossing people off your list while earning something for yourself to use on that much needed post-holiday rest and relaxation.”

To take advantage of the new loyalty offering, Groupon users can visit www.groupon.com/programs/loyalty and click on the FRONTIER Miles logo to earn miles for Groupon purchases. Next, they create or log in to a Groupon account. After logging in, users enter their loyalty program membership number and confirm they agree to the terms and conditions. Finally, they receive a unique promo code that they enter with every eligible purchase to receive credit for FRONTIER Miles.

“In conjunction with the introduction of our recently reimagined FRONTIER Miles program, Frontier is excited to add Groupon as a partner that will make earning awards even easier for our customers,” said Tommy Langhauser, manager of loyalty and partnerships, Frontier Airlines. “Groupon and Frontier are a natural fit and both appeal to a broad spectrum of consumers who seek a good value. A partnership with Groupon means that we can make travel even more affordable for flyers.”

Through one straightforward integration with Points’ Loyalty Commerce Platform, Groupon has gained managed transactional access to industry leading loyalty programs. Points service enables Groupon to leverage loyalty platforms as a tool to drive increased engagement and new member acquisition.

“We are thrilled to be able to deepen loyalty and engagement opportunities for Frontier Airlines, a company that is constantly focused on enhancing the benefits of their loyalty offering to its members,” said Barry May, GM of platform partnerships at Points. “By bringing together Groupon and Frontier Airlines, we are helping to make our partners’ programs more valuable – while giving their members an additional way to earn miles for something they do frequently.”

With the addition of Frontier Airlines FRONTIER Miles, the eligible travel rewards programs in Groupon’s loyalty program include American Airlines AAdvantage ® and through Points ’ Loyalty Commerce Platform: Alaska Airlines Mileage Plan ™, Choice Privileges®, IHG® Rewards Club, JetBlue’s TrueBlue Program and La Quinta Returns™.

The earnings system for Groupon’s loyalty program is as follows:

Airlines

New customer bonus for local purchase of $30 or more = 1,000 miles Local = 5 miles/dollar spent Getaways = 4 miles/dollar spent Goods = 3 miles /dollar spent

Hotels

New customer bonus for local purchase of $30 or more = 2,000 points Local = 10 points/dollar spent Getaways = 8 points/dollar spent Goods = 6 points /dollar spent

About Groupon

Groupon (NASDAQ: GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.

To download Groupon’s top-rated mobile apps, visit www.groupon.com/mobile. To search for great deals or subscribe to Groupon emails, visit www.groupon.com. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.groupon.com/merchant.

About Points

Points, (TSX: PTS)(NASDAQ: PCOM), provides loyalty e-commerce and technology solutions to the world’s top brands to power innovative services that drive increased loyalty program revenue and member engagement. Currently, the Company has a growing network of nearly 60 global loyalty programs integrated into its unique Loyalty Commerce Platform. Points offers three core private or co-branded services: its Loyalty Currency Retailing service sells loyalty points and miles directly to consumers; its Platform Partners service offers developers transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase revenue from hotel and car rental bookings while offering members more opportunities to earn and redeem loyalty rewards more broadly. Points is headquartered in Toronto with offices in San Francisco, London and Dubai.

For more information, visit company.points.com, follow Points on Twitter ( @PointsLoyalty ) or read the Points blog.

About Frontier Airlines

Frontier Airlines is committed to offering ‘Low Fares Done Right’ to 100 destinations and growing in the United States, Canada, Dominican Republic and Mexico on some 350 daily flights. Headquartered in Denver, Frontier’s hard-working aviation professionals pride themselves in delivering the company’s signature Low Fares Done Right service to customers. Frontier Airlines is the proud recipient of the Federal Aviation Administration’s 2016 Diamond Award for maintenance excellence and was recently named the industry’s most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiencies.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180925005866/en/

CONTACT: Groupon Media Relations

Nicholas Halliwell

nhalliwell@groupon.com

312.999.3812

or

Points Media Relations

Catherine Lowe

Catherine.lowe@points.com

649-539-1310

or

Frontier Airlines Media Relations

720-374-4560

media@flyfrontier.com

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: WOMEN OTHER CONSUMER TECHNOLOGY ONLINE RETAIL INTERNET TRANSPORT AIR TRAVEL DESTINATIONS VACATION LODGING TRANSPORTATION OTHER TRAVEL RESTAURANT/BAR SMALL BUSINESS SOCIAL MEDIA PROFESSIONAL SERVICES RETAIL COMMUNICATIONS ADVERTISING MARKETING SPECIALTY CONSUMER MEN

SOURCE: Groupon

Copyright Business Wire 2018.

PUB: 09/25/2018 11:10 AM/DISC: 09/25/2018 11:10 AM

http://www.businesswire.com/news/home/20180925005866/en

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