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Strategy Analytics: UK Smartphone Shipments Fell 14 Percent in Q4 2018

February 13, 2019

BOSTON--(BUSINESS WIRE)--Feb 13, 2019--According to the latest research from Strategy Analytics,tumbled 14 percent annually to reach 7 million units in the fourth quarter of 2018. Huawei was the star performer, while Samsung lost ground.

Rajeev Nair, Senior Analyst at Strategy Analytics, said, “UK smartphone shipments declined 14 percent annually from 8.5 million units in Q4 2017 to 7.3 million in Q4 2018. United Kingdom is the largest smartphone market in Western Europe and it is suffering from weak sales, due to longer replacement rates, a lack of wow designs, and Brexit uncertainty causing consumers to hold off on some new purchases.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Apple shipped 3.0 million smartphones and captured a dominant 41 percent marketshare in the UK during Q4 2018. Apple has a prestigious brand and extensive retail presence across the UK market. Despite a slight decline from a year ago, Apple’s grip on the UK smartphone market remains fairly tight and the iPhone has two times more marketshare than closest rival Samsung.”

Woody Oh, Director at Strategy Analytics, added, “Samsung clung on to second place with 19 percent smartphone marketshare in the UK during Q4 2018, down from 21 percent a year ago. Samsung’s UK smartphone marketshare has more than halved during the past six years. Samsung is facing intense competitive pressure from Huawei, who is targeting Samsung’s core segments in the midrange and premium-tier with popular models such as the P20. Huawei’s UK smartphone marketshare has leapt from 8 percent in Q4 2017 to 12 percent in Q4 2018. Huawei is growing fast in the UK, due to heavy co-marketing of its models with major carriers like EE.”

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.

1Numbers are rounded.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190213005440/en/

CONTACT: Americas Contact:

Linda Sui / +1 617 614 0735 /LSui@strategyanalytics.com

EMEA Contact:

Neil Mawston / +44 1908 423 628 /NMawston@strategyanalytics.com

Asia Contacts:

Woody Oh / +44 1908 423 665 /WOh@strategyanalytics.com

Rajeev Nair / +44 1908 423 629 /RNair@strategyanalytics.com

KEYWORD: UNITED KINGDOM UNITED STATES EUROPE NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY CONSUMER ELECTRONICS TELECOMMUNICATIONS MOBILE/WIRELESS PROFESSIONAL SERVICES CONSULTING RETAIL MOBILE ENTERTAINMENT OTHER RETAIL

SOURCE: Strategy Analytics

Copyright Business Wire 2019.

PUB: 02/13/2019 08:55 AM/DISC: 02/13/2019 08:55 AM

http://www.businesswire.com/news/home/20190213005440/en

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