Danbury Crown World Mobility updates look, leadership team
Job relocation is all about change and Crown World Mobility is changing with the times.
The Danbury-based mobility company recently launched a rebranding effort that includes different colors, a revamped website, new senior leadership structure and renewed commitment to making life simpler in a stressful time for its clients.
“Our new branding, value propositions and website reflect the direction our business is headed, while our new products and senior team structure are aligned to market shifts,” Curt Smith, group vice president at Crown World Mobility, said. “All these changes are steps on our journey towards creating and delivering the highest possible value for clients and customers.”
The company’s new blue and coral color scheme has been rolled out across the company’s 101 offices in 53 countries. Smith said the importance of the change in colors pales in comparison to the new customer service and sales goals, but it does often provide the first impression of the company.
The new website, which also reflects the company’s new color scheme, “better reflects who we are in the marketplace and where we are going in the future.”
Crown World Mobility employs 52 people in Danbury, where it competes in the competitive mobility industry with the likes of Cartus, one of Danbury’s largest employers.
The rebranding and other changes come on the heels of Crown World Mobility’s acquisition of Time Relocation, which significantly boosted the company’s technological expertise. The move added a cloud-based technology platform to Crown’s global service network.
“It was the perfect time to bring it all together,” Smith said from the company’s Old Ridgebury Road office.
Crown will soon launch its online lump sum management tool, which gives employers greater financial transparency and offers relocating employees more flexibility and control over a move.
Lisa Mendelsohn, regional director and head of business development in North America, said the company is responding to the changing landscape of relocations with creative solutions. More than in the past, mobility companies must handle changing social values such as same-sex marriage, multigenerational family units and disorders such as depression as they relate to international relocations and immigration laws.
An employee with depression needing temporary housing would likely be placed in a communal or group setting rather than a hotel, which can be lonely and isolating, she said. “We have a creative response to health and well-being,” she said. “Relocating is stressful. It’s a new job, new boss, new home, new schools. How do we simplify the process?”
Mendelsohn said Crown World Mobility gives each client a single point person to contact for help, regardless of the topic.
“It’s alive, but it’s evolved and adapted,” Smith said. “It’s a creative space; that’s the great part about mobility. It’s a fun space to be in.”
Crown World Mobility is a division of the Crown Worldwide Group, which is headquartered in Hong Kong. The 53-year-old company moved from Brookfield to Danbury in 2013.
“Crown has a long and impressive history in the mobility industry and is uniquely placed to leverage the benefits of being part of a global family of businesses,” Norah Franchetti, group vice president of marketing, said. “It was important to us to recognize our heritage while signaling to the market our vision for the future.”
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