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Chocolate War Heating Up

April 21, 1992

HERSHEY, Pa. (AP) _ Hershey Foods Corp., one of the nation’s biggest candy makers, is hoping a new refund offer will help the company compete against its arch rival Mars Inc.

Hershey said Monday it will give 5-cent refunds for purchases of its Hershey’s, Reese’s and Peter Paul-Cadbury candy bars. A minimum of 20 wrappers must be turned in to receive the refunds under the ″Hershey’s Puts a Smile on Your Face″ program.

Hershey spokeswoman Bonnie Glass said the company has had other promotions in the past, but this marks the first time a rebate was involved.

″This is a continuation of the healthy competition in the confectionary category,″ she said.

Mars Inc. began the chocolate battle earlier this month when it unveiled its own rebate offer - $1 for each bundle of 20 regular or king-size candy wrappers. The company also reduced the wholesale price of M&M’s family packs - which weigh 7.2 ounces or more - by about 9 percent.

Hershey’s refunds apply to any of its candy bars weighing 1 ounce or more. Participants who turn in the wrappers by July 31 also will receive four coupons for free standard-size Hershey’s candy bars.

The Hershey promotion runs through Oct. 31. Consumers can turn in an unlimited number of proofs-of-purchase, but there must be at least 20.

Consumers can opt to have their refunds donated to the Children’s Miracle Network, which raises money for nearly 170 children’s hospitals in the United States and Canada.

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