Evine Announces 2018 Holiday Campaign
MINNEAPOLIS, Oct. 04, 2018 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive digital commerce company ( evine.com ), today announced its 2018 holiday positioning, “A Practically Perfect Christmas,” consisting of 13 events featuring special pricing and 25 new brand-partner launches centered around a traditional and nostalgic holiday. Leveraging customer insights and starting the planning in January, Evine is ready to deliver the products, brands, and experience to make it the holiday headquarters for the shopping season.
“I’m so excited to surprise and delight our customers with an amazing portfolio of brands and products this holiday season,” said Anne Martin-Vachon, President at Evine. “Because of our early planning, we were able to strategically create an exciting assortment across all of our product categories and as storytellers, we are looking forward to bringing these stories to life.”
Michael Henry, Chief Merchandising Officer at Evine, added, “This seasons lineup promises to be extraordinary with an abundance of new brands and products joining the Evine family. Customers will be able to experience many amazing premieres including the first-ever Mackenzie Childs extravagant Moose Head with matching ornament, must-have Bose and Samsung electronics, Consult Beauty, Waterford Crystal, Ron White footwear, Ready to Wear Beauty holiday giftsets, unique jewelry pieces from Kwan Collections, Karl Lagerfeld Paris Handbags and so much more.”
Customers will see the beginning of the Company’s holiday campaign during the first weekend of October, with the kickoff including the highly-anticipated exclusive debut of Paula Deen Bath & Body items. Continuing through January 2019, the campaign will feature new items with gift-ready price handles by MacKenzie-Childs tabletop and holiday décor, Skinn Cosmetics, Harve Benard fashions, Waggoner Chocolates, jewelry by Gems en Vogue and Gem Treasures among several others. Evine customers will be able to take advantage of the exclusive launches, offers and products found both on television and Evine.com.
The following must-see events will be taking place during Evine’s holiday season:
-- Holiday Gift Kickoff– Oct. 5 -- Live from LA– Oct. 19 -- Wonder.Full. Holiday Weekend – Nov. 2 -- Get It, Gift It– Nov. 9 -- Gifts of a Lifetime– Nov. 19 -- Black Friday Gift Weekend – Nov. 23 -- Cyber Monday Week-Long Celebration – Nov. 26-29 on Evine.com -- Gadget Gifts Galore– Dec. 2 -- Gifts for Anyone– Dec. 7 -- Last Minute Gift Event– Dec. 18 -- Stocking Stuffer Day– Dec. 14 -- Last Weekend Before Christmas– Dec. 15 -- Last Minute Gift Event– Dec. 18
Viewers are invited to watch “A Practically Perfect Christmas” all season long via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers. Find Evine in your area: bit.ly/1CNa450.
About Evine Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
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