Yottaa Launches Industry’s First eCommerce 3rd Party Technology Performance Index
WALTHAM, Mass.--(BUSINESS WIRE)--Oct 2, 2018--Yottaa, Inc., the leading cloud platform for accelerating eCommerce, today announced the publication of the eCommerce industry’s first index on the performance of 3 rd party technologies used on online retail websites. The “ 2018 eCommerce 3rdParty Technology Index ” is designed to help retailers research new technologies for their sites and understand the impact 3 rd parties can have on overall site performance.
In order to provide rich, engaging online experiences for their shoppers, retailers are adding more and more 3 rd party technologies, such as live chat, personalization, reviews, and social media, to their sites. According to Retail Systems Research (RSR), a leading eCommerce industry research group, the average retail website has between 40-60 3 rd party technologies. Unfortunately, despite their many benefits, 3 rd parties almost always slow down a site. For example, loading a single page on an eCommerce site with 40-60 3 rd parties requires 300 calls to over 100 servers. As a result of heavier pages from 3 rd parties, the average eCommerce site loads in 5.3 seconds on desktop and 8.2 seconds on mobile. Industry studies have proven that online shoppers will leave a site if it does not load within 3 seconds.
The 2018 eCommerce 3 rd Party Technology Index examines the performance impact of the top 200 most widely adopted 3 rd parties. Data for the index was collected over the course of a month (August 2018) from over 1,000 eCommerce websites using Yottaa’s eCommerce Acceleration Platform. Yottaa optimizes the speed and performance of eCommerce website pages, including 3 rd party technologies, rich images, and other page elements. As a result, Yottaa has visibility into detailed performance data from over 700 3 rd parties used on eCommerce sites. For each 3 rd party technology listed in the index, a Performance Impact Rating (PIR) was created by adding the 3 rd party’s performance violations and its delay page load violations together and then dividing by the number of page views of the site.
Key focus areas in the index report include:The Impact of 3 rd Parties on Web Performance The Top 20 3 rd Parties Deployed by Retailers The Top 5 Offending 3 rd Party Categories The Top 200 3 rd Party Performance Indicator Rating Index
“Online retailers are constantly struggling to find the right balance between fast site speed and engaging, full-featured online shopper experiences,” said Rich Stendardo, CEO of Yottaa. “Based on data collected from over 1,000 eCommerce sites, the 2018 eCommerce 3 rd Party Technology Index provides retailers with a valuable benchmark for evaluating the potential impact of adding new 3 rd party features to their sites. By using this index along with web optimization solutions, such as the Yottaa eCommerce Acceleration Platform, online retailers can improve both site speed and shopper experience resulting in higher online conversions.”
Click here to download the 2018 eCommerce 3 rd Party Technology Index.
About Yottaa Yottaa is the leading Cloud platform for accelerating eCommerce. Purpose-built to solve the website performance challenges retailers face today, Yottaa enables retailers to deliver content instantly across all devices, pages, and browsers, through advanced acceleration and 3 rd party application sequencing. Leading retailers, such as Carter’s, The Container Store, Hallmark, eBags, Jockey, JoAnn Fabrics, and Rockport, have deployed Yottaa in a matter of days with zero code change to realize billions in incremental revenue. To learn more about how Yottaa can accelerate your eCommerce site and increase online conversions, please visit www.yottaa.com or follow @yottaa on Twitter.
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CONTACT: Yottaa, Inc.
Tedd Rodman, 617-239-9024
KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS
INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL DATA MANAGEMENT INTERNET NETWORKS SOFTWARE RETAIL
SOURCE: Yottaa, Inc.
Copyright Business Wire 2018.
PUB: 10/02/2018 09:00 AM/DISC: 10/02/2018 09:01 AM