Agency Wins Anti-Smoking Account
BOSTON (AP) _ A group led by the Boston advertising agency Arnold Communications has been chosen to create a nationwide anti-smoking campaign, using money from last year’s huge settlement with the tobacco industry.
The account is worth between $150 million and $225 million a year.
The money for the account comes from the American Legacy Foundation, which was set up from the money won by 46 states in a $206 billion settlement with the tobacco industry in 1998.
The foundation’s goal is to find advertising agencies to create advertising campaigns and educational programs to discourage Americans from smoking.
American Legacy spokesman Bill Furmanski said Arnold won the account because of its experience with anti-smoking advertising, and its creative approach.
Arnold had created anti-smoking ads that went up on thousands of billboards in Massachusetts and 17 other states as part of the tobacco settlement. Under that agreement, states took over billboard leases earlier this year that had been held by tobacco companies.
Arnold also set up a Web site, www.getoutraged.com, that allowed people to vent frustrations and share personal stories about the damage caused by smoking.
Arnold received widespread notice for its 1995 ``Drivers Wanted″ campaign for Volkswagen, which was valued at $110 million.
The company was notified Wednesday afternoon that it had beaten out two other finalists, The Richards Group of Dallas and Messner Vetere Berger McNamee Schmetterer/Euro RSCG of New York.