Yash Solutions Develops Effective Targeted Email Campaigns Using Partner Portal and Partner Marketing Concierge Services from ZINFI
Yash Uses Vendor Partner Portal, Powered by ZINFI, to Access Turnkey Campaigns and Other Marketing Assets to Make Planning and Executing Campaigns and Tracking Results — Fast and Easy
PLEASANTON, Calif., Feb. 26, 2019 (GLOBE NEWSWIRE) -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced a successful engagement with Yash Solutions LLC, a systems integrator of DevOps automation that has been helping clients with IT development and operations projects for 18 years. Yash recently began using a vendor-provided, web-based partner portal that leverages technology from ZINFI to offer the vendor’s partners a wealth of marketing tools, co-brandable marketing assets, training modules, incentives programs and much more.
The ZINFI partner portal makes it easier for OEMs and technology vendors to engage partners in relevant programs, and ZINFI’s partner marketing concierge services help partners get up to speed quickly so they can execute campaigns and develop other targeted marketing initiatives without hassles or delays.
Shannon D. Poole, Business Development Manager at Yash, described her experience working with the ZINFI partner portal and ZINFI’s concierge services as “off the charts.” The portal “met all my expectations…. I was able to search for anything I needed for training, for certifications and for product knowledge. Time management is critical in my job, and figuring out how to run campaigns, complete certifications and familiarize myself with the product has been very straightforward.” Poole also praised the speed with which the ZINFI concierge responded to her calls and emails, and was pleased to discover how easy it was to navigate the portal and create targeted, customized marketing programs.
Yash’s initial campaigns have already generated four closed deals, and Poole and Yash are planning to set up future campaigns with the help of the ZINFI partner marketing concierge soon. Poole points out the combination of ZINFI’s partner portal and its concierge services is helping her team reach sales and marketing goals by making it easier to provide “great service” and to have “quick responses for our clients when setting up meetings and finalizing next steps.”
In 2018, ZINFI received recognition for its channel marketing automation leadership in two separate analyst reports from Forrester Research. Most recently, ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2018 report, earning 13 perfect (5.0) scores for a broad range of specific evaluation criteria. Forrester cited ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.” Earlier in 2018, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, which praised the “robust functionality, modularity, and customizations” of ZINFI’s Unified Channel Management (UCM) platform—the only solution in the marketplace developed as a native platform for complete integration of partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).
To learn more about Yash’s successful engagement with ZINFI, click here.
To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
About ZINFI TechnologiesHeadquartered in Silicon Valley, USA and founded by channel veterans, ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level.
ZINFI’s Unified Channel Management innovation incorporates three core state-of-the-art SaaS applications— partner relationship management automation, partner marketing management automation and partner sales management automation. These solutions enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management.
Powered by the efficacy and superior experience of ZINFI’s UCM solutions, any organization can build a high-performing channel and realize increased ROI from partner sales.
About Yash Solutions Yash Solutions is a systems integrator with deep knowledge in DevOps automation offering enterprise-level solutions and services to Fortune 1000 clients in the United States, Europe and Asia. We provide a technology agnostic approach customized to your environment and deliverables. Key projects and solutions include DevOps integration, workflow management, PaaS, testing, TDM and data on demand, data masking, analytics virtualization, monitoring performance and professional services. Our headquarters is located outside of Atlanta, GA with an office located in Mumbai, India.
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