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This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

Leading NYC PR Firm Kaplow Communications Launches Purpose Practice

March 12, 2019

NEW YORK--(BUSINESS WIRE)--Mar 12, 2019--Kaplow Communications, known for its strategic brand marketing, has announced the launch of KaplowPurpose, a new practice to help brands connect with consumers in a meaningful way.

Recently Kaplow was named, for the fifth consecutive year, by The New York Observer to its 2019 PR Power 50 List and also was named to the Observer’s Most Powerful Health Care and Most Powerful Beauty PR Firms lists. The Observer cited the PR firm’s work behind “some of the most strategic influencer marketing in the business” and its “long relationships with brands … including CVS and Target, along with newer marquee clients like 23andMe. “

With the new practice, Kaplow will bring its decades of marketing agency experience across beauty, wellness, retail and fashion to new and current clients. By leveraging its expertise in brand strategy, new earned media, influencer relations, content strategy and thought leadership as well as its proprietary DEQ™ (Digital Emotional Quotient) offering, it will target opportunities to capture attention and build value.

Kaplow has a long history of brand storytelling around purpose-drive campaigns for its clients. That legacy includes the Blue Planet Run, Microsoft’s Skype in the Classroom program, the Tory Burch #EmbraceAmbition campaign and Avon’s Breast Cancer Awareness initiatives.

“In today’s digital and social media world, it’s more important than ever that your employees and consumers know what you stand for,” said Liz Kaplow, founder and CEO of the eponymous public relations agency. “A sense of purpose creates relevancy and embeds a deep emotional connection in all of your communications.”

A recent AMA survey found that 90 percent of millennial consumers say they would switch brands to align with one that has a series commitment to community, country or world. What’s more, 70 percent of employees say that a company’s social values and behavior are a source of job satisfaction.

To assist clients in marketing, Kaplow has partnered Givz, which enables frictionless donation to every registered charity in America.

Kaplow Communications, based in New York City, creates integrated campaigns that get noticed and change the conversation. Its award-winning programs include brand strategy, media relations, influencer marketing and executive visibility to reach consumers at every touch point, creating an emotional bond that drives loyalty and brand love. For information, call 212-221-1713 or visit http://www.kaplow.com/our-services.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190312005579/en/

CONTACT: Bob Friedland

Kaplow Communications

bfriedland@kaplow.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: SOCIAL MEDIA RETAIL COMMUNICATIONS FASHION MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS SPECIALTY

SOURCE: Kaplow Communications

Copyright Business Wire 2019.

PUB: 03/12/2019 10:11 AM/DISC: 03/12/2019 10:11 AM

http://www.businesswire.com/news/home/20190312005579/en