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DON’T EAT US! Tired of Running, Gingerbread People Issue Holiday Plea for Sweet Alternative

December 17, 2018

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Dec 17, 2018--Krispy Kreme Doughnut Corporation:

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181217005476/en/

Beginning Wednesday, Dec. 19 and through Christmas Eve, Dec. 24, Krispy Kreme is offering its popular Gingerbread Glazed Doughnut – a perfectly spiced gingerbread dough with hints of cinnamon, covered in a warm gingerbread molasses glaze. (Photo: Business Wire)

To: The People of America From: A Simple Gingerbread Man

We understand that gingerbread people are delicious to everyone … family, friends, foxes. But in the name of St. Nicholas, please DON’T EAT US for holiday tradition.

This year, instead of getting your fix of scrumptious gingerbread goodness by devouring us, run to Krispy Kreme Doughnuts. Beginning Wednesday, Dec. 19 and through Christmas Eve, Dec. 24, Krispy Kreme is offering its popular Gingerbread Glazed Doughnut – a perfectly spiced gingerbread dough with hints of cinnamon, covered in a warm gingerbread molasses glaze.

Please do your part to enable us to keep all our parts. We implore you to “run, run as fast as you can” to participating Krispy Kreme shops across the U.S., before all the Gingerbread Glazed Doughnuts are gone. And save the lives of innocent gingerbread people everywhere.

Sincerely, George the Gingerbread Man

“The destruction of gingerbread culture and habitats, aka gingerbread houses, must stop,” says Dave Skena, Chief Marketing Officer of Krispy Kreme. “There’s no reason to consume gingerbread people when you can eat delicious Gingerbread Glazed Doughnuts instead.”

To find a participating shop where you can catch some Gingerbread Glazed Doughnuts, visit www.krispykreme.com/gingerbread. Join in the Gingerbread Glazed fun on social media by following @KrispyKreme on Facebook, Twitter and Instagram, and using #SavetheGingerbreadPeople and #KrispyKreme.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has nearly 1,400 retail shops in 33 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181217005476/en/

CONTACT: Cassie Williams

cwilliams@krispykreme.com

704-378-8005

KEYWORD: UNITED STATES NORTH AMERICA NORTH CAROLINA

INDUSTRY KEYWORD: SENIORS WOMEN RESTAURANT/BAR RETAIL FOOD/BEVERAGE CONSUMER FAMILY MEN

SOURCE: Krispy Kreme Doughnut Corporation

Copyright Business Wire 2018.

PUB: 12/17/2018 10:05 AM/DISC: 12/17/2018 10:05 AM

http://www.businesswire.com/news/home/20181217005476/en

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