Draper James Introduces a More Inclusive Shopping Experience with the Launch of Its New Extended-Size Offerings
NEW YORK--(BUSINESS WIRE)--Feb 1, 2019--Draper James, the Southern inspired lifestyle brand by Reese Witherspoon, today announced the introduction of extended sizing, available in Draper James stores and DraperJames.com, across its apparel assortment consisting of dresses, tees, skirts and jackets. Launching with the new spring 2019 collection, Draper James will offer styles in sizes ranging from 0 to 24 (XS to 3X).
The size expansion launch was inspired by the brand’s continuous goal to make Draper James more inclusive and to continue to promote Reese’s motto, “make pretty easy” with prices ranging from $38 to $175.
“This is a launch that is so close to my heart,” said Reese Witherspoon, Founder and Creative Director of Draper James. “We learn so much from communicating with our customers on social media, and this is something they were asking for. We were able to take the positive feedback from our shoppers and women who wanted to wear our clothes and work to create these new inclusive pieces for them.”
As an extension of the key pieces from the mainline, these styles will feature the same prints, patterns, fabrics and price. In addition, the newly expanded pieces will be featured as a cohesive shopping experience, with all sizes merchandised together in Draper James stores and on DraperJames.com. Consumers shopping the ecommerce site will also find an extended size section allowing for an easier search experience for those who prefer it.
“This first spring delivery [hitting retail today] is an exciting first step in our journey to create a more inclusive brand for our existing and hopefully new customers alike,” explained Taylor Rettig, CEO of Draper James. “I am proud that our team developed these products entirely in house and we will continue to gather feedback from the community and evolve, with a goal of offering all styles in a full size-range in the near future.”
Today, customers can shop the new collection in Draper James stores and DraperJames.com. Consumers will also see changes to the campaign and ecommerce imagery, which will feature women of diverse body types to better represent the new size offerings.
About Draper James:
Draper James is a Southern-inspired lifestyle brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Draper James brings contemporary, yet timeless Southern style to your wardrobe and home, no matter where you live. The direct-to-consumer business launched online in May 2015 followed by its flagship store in Nashville that fall. Draper James also has brick-and-mortar locations in Dallas and Lexington and Atlanta. Designed in-house, the collection consists of ready-to-wear, accessories, and home accents. For more information, please visit www.draperjames.com and follow @draperjames on Instagram, Facebook, Twitter, YouTube and Snapchat.
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CONTACT: Caitlin Kelly
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: WOMEN HOME GOODS RETAIL FASHION CONSUMER
SOURCE: Draper James
Copyright Business Wire 2019.
PUB: 02/01/2019 09:45 AM/DISC: 02/01/2019 09:45 AM