Evine Launches New Line of Goat Milk Laundry Soap
MINNEAPOLIS, Jan. 16, 2019 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive digital commerce company ( evine.com ), today announced the premiere of Brooke & Nora At Home, makers of laundry soap that utilizes goat milk as the star ingredient.
“We are immensely excited for Brooke & Nora At Home’s debut,” said Bob Rosenblatt, Chief Executive Officer at Evine. “Through the years, our customers have embraced goat milk products and have become knowledgeable about its many uses. Our track record speaks for itself; we have an eye for discovering unique brands and fostering them to their greatest potential through storytelling. I expect Brooke & Nora At Home to be yet another success in this area.”
“This has been a labor of love and is truly a family affair,” said Rachel Bollin, founder of Brooke & Nora At Home. “Goat milk makes clothing incredibly soft and clean, and sharing it with the world is an amazing feeling. We are thrilled that Evine has recognized our story as one that deserves to be told and we are appreciative of their dedication to do so!”
Viewers will be able to shop laundry soap available in citrus, eucalyptus, lavender and fragrance-free options along with stain sticks, dryer balls and essential oils. All laundry products in the lineup are free of parabens, phthalates, sulfates, synthetic fragrances, are cruelty-free and dominantly made in the USA. The premiere is scheduled for 10 PM ET on Jan. 17.
Viewers are invited to watch the premiere via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers. Find Evine in your area: bit.ly/1CNa450.
About Evine Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
About Brooke & Nora At Home After her husband developed serious health issues, Rachel Bollin made it her mission to rid her home of the harsh chemicals found in many popular cleaning products. Through months of trial and error, she discovered that goat milk soap was an extremely effective base for laundry detergent that works well and is gentle on sensitive skin. She began selling it to neighbors and from there business grew rapidly. Following this success, Rachel, along with her husband and daughters, have developed additional products including dryer balls, essential oil blends, stain sticks, laundry baskets and more.
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