Justice Roger Bell's key findings in the libel case brought by McDonald's Corp. against vegetarian activists Dave Morris and Helen Steel for claims made in leaflets:

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RAINFOREST DESTRUCTION: Defendants wrongly claimed McDonald's was responsible for tearing down rainforests to farm cattle for hamburgers. There also is ``no evidence that any rainforest timber has ever been used to make McDonald's paper or paperboard packaging.''

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THIRD WORLD STARVATION: Activists wrongly claimed McDonald's helped push small farmers off land in developing countries to make way for big cattle farms.

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RECYCLED PAPER: Defendants libeled McDonald's by saying the company ``fooled'' people by claiming to use recycled paper. At time of the leaflets, McDonald's used ``a small but significant portion of recycled fiber.''

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HEALTHY FOOD: Defendants libeled McDonald's by saying its food is ``very unhealthy.'' However, ``the small proportion of McDonald's customers who eat McDonald's food several times a week will take the very real risk of heart disease if they continue to do so throughout their lives, encouraged by the plaintiffs' advertising.''

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ADVERTISING: Judge sided with activists by finding that McDonald's ad campaigns ``exploit children by using them, as more susceptible subjects of advertising,'' to pressure their parents.

Defendants did not defame McDonald's by claiming ads used ``gimmicks,'' or by disparaging food as ``low-quality'' or ``at best mediocre.'' Saying company executives used ``gimmicks to cover up the true quality of their food'' was, however, defamatory.

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ANIMAL CRUELTY: Lack of open air and sunshine was not cruel to animals later made into McDonald's food. However, McDonald's is ``culpably responsible'' for animal cruelty for keeping laying hens in small cages all their lives, putting some broiler chickens and pigs in small cages for parts of their lives and cutting some conscious chickens' throats.

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FOOD POISONING: Defendants wrongly suggested a big risk of food poisoning. ``From time to time people will no doubt get food poisoning from eating McDonald's food, but the risk is very small indeed.''

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EMPLOYMENT: McDonald's pays low wages in Britain, ``thereby helping to depress wages for workers in the catering trade.'' But defendants libeled McDonald's by claiming this leads to exploitation of women and black employees.

Workplace is not unsafe, though McDonald's tries to save money by pressuring some hourly workers to leave early when business is slow and some young employees are forced to work illegal hours.

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UNIONS: McDonald's executives don't like unions, but defendants' wrongly claimed McDonald's has an anti-union policy.