Press release content from Business Wire. The AP news staff was not involved in its creation.
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Press release content from Business Wire. The AP news staff was not involved in its creation.

11Ants Retail Insights Cloud Set to Disrupt Retail in Brazil

May 6, 2019

AUCKLAND, New Zealand--(BUSINESS WIRE)--May 6, 2019--11Ants Analytics is marching into Brazil with yet another language mastered for its 11Ants Retail Insights Cloud solution.

After all, when in Brazil do as Brazilians do – communicate in Portuguese.

Tom Fuyala, chief executive of 11Ants Analytics, says demand from a large Latin American department store back in 2017 saw Spanish successfully deployed. But now interest from the supermarket sector in Brazil has driven the addition of Portuguese in time for the world’s largest fair for supermarket technology.

More than 61 countries will have representatives at the APAS Show in São Paulo May 6 – 9.

11Ants Retail Insight Cloud uses the Microsoft Azure cloud platform to transform billions of raw retail transactions to actionable insights. It doesn’t take a data scientist to drive the solution and results are delivered in seconds.

This has massive benefits for retailers, who traditionally spend big money on loyalty programs but struggle to obtain timely actionable insight from the data generated. These traditionally elusive insights are key to customer-centric retailing and invaluable to retailers.

One of 11Ants’ supermarket customers discussed how it gained comprehensive insights from the significant volumes of data generated as shoppers swiped their loyalty cards at its 200 stores. The time to answer customer-centric questions dropped from several days to minutes, allowing the retailer to respond rapidly and influence new customer programs.

11Ants Retail Insight Cloud is being distributed in Brazil by Grupo Toolbox, a retail first marketing specialist.

Toolbox’s Rafael D’Andrea says using shopper and customer insights are an effective way for retailers to grow channels and categories.

“What 11Ants has done is created a user-friendly platform that makes it easy for in-house teams to leverage customer data quickly and effectively,” he says. “Now with a Portuguese 11Ants, Brazilian retailers will be on fire.”

11Ants Retail Insight Cloud was awarded Innovative Software Product of the Year by Microsoft in 2016.

Fuyala says the name 11Ants Analytics comes from one of the first solutions built. It contained 11 complex machine learning algorithms and the team could think of no creature as hard working, self-organizing and capable of making order out of chaos as the ant.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190506005263/en/

CONTACT: Tom Fuyala

CEO 11Ants Analytics

Mob: +64 21 854592


Media contact:

Felicity Anderson

Trio Communications

Mob: +64 21 2240520




SOURCE: 11Ants Analytics

Copyright Business Wire 2019.

PUB: 05/06/2019 05:00 AM/DISC: 05/06/2019 05:01 AM