Intense Competition Marks Annual JP Morgan Healthcare Conference

December 18, 2018

SAN FRANCISCO--(BUSINESS WIRE)--Dec 18, 2018--When thousands of investors from around the world converge in San Francisco next month for the annual J.P. Morgan Healthcare Conference, the competition will be fierce. This is the largest healthcare investment event in the industry, drawing industry leaders, emerging companies and, most importantly, members of the investment community. Presenters know that the difference between a complex presentation and a simple compelling one is often the difference between investors saying no versus yes.

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Theoria Creative Apellis Case Study (Graphic: Business Wire)

Theoria Creative understands what’s at stake. As a marketing firm that helps companies immersed in tech and science to clearly communicate value to their targeted audiences, they are a unique resource. Founder Oksana Bovt has a scientific background and an ability to translate complex technical and scientific information into clear, compelling messages and visuals.

The hundreds of companies presenting at the conference range from start-ups to those with more than $300 billion in market cap, and encompass the entire global healthcare landscape, including pharmaceutical firms, healthcare service providers, and medical device companies.

Last year, Apellis Pharmaceuticals was one of those companies. Apellis Pharmaceuticals is focused on the development of novel therapeutic compounds to treat disease through the inhibition of the complement system. The team realized that they needed help conveying the importance of their work to non-scientists. Bovt explained, “Once we figured out the science, we were able to create slides, and later an animation, that simply explained their scientific hypothesis.” The case study is available here.

The presentation was a success and the company continues as a client. This year, Theoria Creative is working with more clients attending the conference. Companies are realizing the importance of bringing in a fresh perspective to help explain their value.

“The scientists and engineers who develop the inventions are speaking that complex language every day,” Bovt notes. “They need a third party who understands what they’re trying to communicate but also knows how it must be translated to be understood by their potential investors. That’s what we do best.”

About Theoria Creative

Theoria Creative enables companies immersed in tech and science to clearly communicate value to their targeted audiences when raising funds, soliciting partnerships, pitching at roadshows, or presenting to prospective buyers. For more information, visit http://theoriacreative.com/presentations/ or call 408-899-5550.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181218005833/en/

CONTACT: Lorraine Schuchart, APR


(216) 469-7977



SOURCE: Theoria Creative

Copyright Business Wire 2018.

PUB: 12/18/2018 03:33 PM/DISC: 12/18/2018 03:33 PM


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