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Content Marketing Software Market by Component, Content Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2023 - ResearchAndMarkets.com

October 10, 2018

DUBLIN--(BUSINESS WIRE)--Oct 10, 2018--The “Content Marketing Software Market by Component (Software and Services), Content Type (Social Media, Blogs, Videos, Infographics), Organization Size (SMEs and Large Enterprises), Industry Vertical, and Region - Global Forecast to 2023” report has been added to ResearchAndMarkets.com’s offering.

The global content marketing software market size is expected to grow from USD 4.12 billion in 2018 to USD 9.59 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.4% during the forecast period.

Major growth drivers for the market include the growing adoption of content marketing software for personalized marketing, customer engagement, and social media, and an increasing use of omnichannel message for enhancing customer experience. However, lack of skills of marketers to analyze data from multiple sources may restrain the market growth.

Integration services involve analyzing the organization’s need, understanding the operational functionalities of the existing systems, and integrating value-added features as per the specific requirements of marketing teams of the organization. Integration services enable marketers to work seamlessly and uninterrupted on the marketing platform and ensure that all the legacy systems work properly with the new content marketing platform.

Videos are most effective and engaging to target relevant prospects when it comes to interactive visual content. Videos help content marketers in creating a great impact on their targeted audience while storytelling. Video is now the content of choice as consumers prefer videos over text. Videos help content marketers to effectively address customer pain points. Organizations from various industry verticals are investing heavily to produce highly appealing videos. Apart from the regular videos, live videos also help in improving customer engagement.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview and Industry Trends

6 Content Marketing Software Market, By Component

7 Content Marketing Software Market, By Organization Size

8 Market By Content Type

9 Content Marketing Software Market, By Industry Vertical

10 Content Marketing Software Market, By Region

11 Competitive Landscape

12 Company Profiles

Adobe Alma Media Annex Cloud Brandmaker Contently Curata Divvyhq Hubspot Kapost Kenscio Mintent Newscred Onespot Oracle Pathfactory Percolate Salesforce Scoop.IT Scribblelive Skyword Snapapp Sprinklr Uberflip Vendasta Wedia

For more information about this report visit https://www.researchandmarkets.com/research/6ktg4d/content_marketing?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20181010005434/en/

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Related Topics:Software,Content Management

KEYWORD:

INDUSTRY KEYWORD: TECHNOLOGY SOFTWARE COMMUNICATIONS MARKETING

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 10/10/2018 06:48 AM/DISC: 10/10/2018 06:48 AM

http://www.businesswire.com/news/home/20181010005434/en

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