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Ice Rink in The Woodlands sees more skaters this season

December 4, 2018

There may not be snow on the ground during this holiday season, but there is ice.

Cindy Hathorn said her family visits the Ice Rink in The Woodlands almost every weekend when it’s open.

“What better way to celebrate Christmas than skating, because we don’t get cold weather. It’s something you never get to experience in Texas. It’s fun, and puts you in the spirit,” Hathorn said about the rink on Monday afternoon, Dec. 3, as her daughter’s cheer team from McCullough Junior High was having their Christmas party in the venue.

This is the third year the Ice Rink in The Woodlands is located inside the 21,000 square foot Cynthia Woods Mitchell Pavilion event center along Lake Robbins Drive. That’s a change from the 12 years prior when it had been across the street in a tent.

While it may have taken some time to educate skaters about where the new rink was, which led to lower usage, it seems that hurdle has been cleared. Nick Wolda, president of Visit the Woodlands, said that may be because of some marketing moves like putting up billboards and postings on social media.

“The recognition of it is much greater now, having taken steps to create more visibility,” Wolda said of the indoor location.

The number of skaters is up about 30 percent from last year’s visitors, Wolda said. Through the first week and a half of business this season, nearly 7,000 people have laced up their skates at the rink.

Wolda said it’s a popular activity for residents to experience during the holidays, but that they normally see a noticeable decline in skaters after the New Year.

That’s why, when the rink closes mid-January, township officials are trying to figure out what to do in the center until mid-March, when they turn the space back over to the pavilion.

“We’re looking at some more programming in the last week of January, February and the first couple weeks of March,” Wolda said.

In a July board meeting at The Woodlands Township, directors discussed some ideas including bingo night, club basketball and volleyball or online gaming events.

But for now, skaters can enjoy the rink daily until Jan. 21.

jane.stueckemann@chron.com

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