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Blizzard Entertainment Brings a Festival of Games and Community Attractions to gamescom 2018

August 20, 2018

COLOGNE, Germany--(BUSINESS WIRE)--Aug 20, 2018--Blizzard Entertainment will be showcasing its games and celebrating its community at gamescom 2018 in Cologne, Germany, from Tuesday, August 21, to Saturday, August 25. Attendees will have the chance to enjoy the latest playable content and plenty of activities for Overwatch®, World of Warcraft®: Battle for Azeroth™, Heroes of the Storm®, StarCraft®II, Diablo®III, and Hearthstone® at the Blizzard booth in Hall 7 of the Koelnmesse. There’s also a full stage schedule, beginning with the unveiling of new content for Overwatch on Wednesday, August 22.

A calendar of main stage activities can be viewed on the new “Blizzard at gamescom” website ( http://gamescom.blizzard.com ) and mobile application, available on the App Store and the Google Play Store. The site and app also feature a catalog of merchandise that can be purchased at the Blizzard store in Hall 5, including some brand-new and convention-exclusive items, and visitors can create a personal wishlist in advance to facilitate their shopping experience. Some items from the gamescom collection can also be purchased directly on the European Gear Store.

In addition, the Blizzard at gamescom app allows attendees at the event to take an Augmented Reality tour of the Blizzard booth for the chance to win prizes.

Those who can’t make it to gamescom 2018 in person can watch the daily Blizzard at gamescom show via the website starting at 5:00 p.m. CEST Wednesday, August 22, through Friday, August 24, and 4:00 p.m. CEST on Saturday, August 25. Hosted by actor and presenter Naomi Kyle and well-known YouTuber Mark “Turps” Turpin, the show will include live-streamed and pre-recorded content, with spectators having the ability to change camera angles.

Visitors to the Blizzard booth at gamescom will be able to experience the following playable content and activities:

Overwatch

Blizzard is kicking off the first public day of gamescom 2018 with the Overwatch: New Content Reveal on the main stage starting at 11:15 a.m. CEST on Wednesday, August 22. Followed by the new content reveal will be the European premiere of a new Overwatch animated short, which will also be available to view on YouTube. German Overwatch World Cup 2018 team members will battle participants from the audience in Lúcioball showmatches live on stage on Thursday, Friday, and Saturday for the Overwatch: Lúcioball Challenge. Overwatch heroes D.Va, Lúcio, and Brigitte will come to life as their voice actors perform on stage in the Overwatch: German Voice Actors Panel at 11:00 a.m. CEST on Friday, August 24, followed by a signing session. Attendees at gamescom will be able to enjoy some fun in the sun at the Blizzard booth with Summer Games-themed activities, including custom surfboards, face painting, community Lúcioball tournaments, a working Pachimari claw machine, and more.

World of Warcraft

World of Warcraft: Battle for Azeroth will be playable on 80 gaming stations at the Blizzard booth, where visitors can enjoy a solo experience with the Siege of Lordaeron in-game event and group up with friends at gamescom for the Island Expeditions feature. World of Warcraft cosplayers will show off creations inspired by the latest expansion on stage and via live stream during the Battle for Azeroth: Cosplay Showcase at 6:15 p.m. CEST on Friday, August 24, followed by the reveal of the third and final episode in the Warbringers series of animated shorts—the tale of Azshara, Queen of the Naga. Top German guilds Aversion and Set Sail For Fail will face off in Island Expeditions live on stage during three rounds of the Battle for Azeroth: Island Expeditions Showcase on Wednesday, Thursday, and Friday. Visitors to the booth will be able to attend a live Darkmoon Faire, with activities like an airbrush makeup station, a fortune teller, and photo opportunities with the Recruit-a-Friend X-53 Touring Rocket mount, as well as renowned European community content creators streaming live.

Heroes of the Storm

A new Prime Evil wreaks havoc on the Nexus—Mephisto, Diablo II ’s Lord of Hatred and the latest Ranged Assassin in Heroes of the Storm, will be playable for the first time at gamescom. His spotlight video can be viewed here. The Overwatch- themed Hanamura map is new and improved with an emphasis on action-packed team fights, and it’s back in the game—now dubbed Hanamura Temple, it will be playable by the public for the first time at the Blizzard booth during the show. Check out our Hanamura Temple video to see all of the updates in action. In Heroes of the Storm: Live Drawing with Carbot, Jonathan Burton from Carbot Animations will create his wacky rendition of Mephisto live on stage at 12:00 p.m. CEST on Thursday, August 23.

StarCraft II

It’s about time—Tychus Findlay, the latest Co-op Commander for StarCraft II, will be playable for the first time at the Blizzard booth. His spotlight video can be viewed here. On Wednesday, August 22, and Thursday, August 23, StarCraft II lead co-op designer Kevin Dong will demonstrate the new commander live on stage with YouTubers Lowko and Winter in StarCraft: Commander Co-op. In StarCraft: One vs Many, YouTubers Lowko and Winter will take on any audience members who think they have what it takes to defeat these pros in a live one-versus-three battle on Saturday, August 25, at 3:00 p.m. CEST.

Diablo III

Visitors to the Blizzard booth can try their hand at slaying demons anytime, anywhere, with anyone— Diablo IIIwill be playable on the Nintendo Switch™ console for the first time at gamescom. On Wednesday, Friday, and Saturday, a Blizzard artist will be creating some diabolical artwork live on stage in Diablo: Live Drawing with Chris Amaral.

Hearthstone

In Hearthstone: Puzzle Time!, teams of gamescom audience members will race to complete challenges in Hearthstone ’s new Puzzle Labs live on stage on Friday and Saturday at 12:15 p.m. CEST. These Solo Adventures for the game’s latest expansion, The Boomsday Project™, will be released to the public on Tuesday, August 21. Hearthstone players can enjoy a brand-new Fireside Brawl, available for the first time at gamescom. Visitors can also snap a photo with a giant game board replica from the Hearth and Home animated short, which premiered at gamescom 2017.

In addition to these games and activities, gamescom attendees can head to Blizzard’s main stage for two concerts from the Video Games Live orchestra on Wednesday, August 22, and Thursday, August 23, at 6:00 p.m. CEST; the Blizzard Dance Contest on Thursday, August 23, at 3:30 p.m. CEST; and the popular Blizzard Cosplay Contest closing out the week at 5:00 p.m. CEST on Saturday, August 25. Those watching from home will be able to see the Video Games Live concert, as well as the cosplay contest and the Battle for Azeroth: Cosplay Showcase, via live stream at http://gamescom.blizzard.com.

For more information about Blizzard at gamescom 2018, visit the website and follow our social media channels for updates live from the event.

About Blizzard Entertainment

Best known for blockbuster hits including  World of Warcraft®,Hearthstone®,Overwatch®, the  Warcraft®,  StarCraft®, and Diablo®  franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. ( www.blizzard.com ), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-one #1 games *  and multiple Game of the Year awards. Blizzard Battle.net ®, the company’s online-gaming service is one of the largest in the world, with millions of active players.

* Sales and/or downloads, based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future, including statements about gamescom 2018 and the release date of the Puzzle Labs Solo Adventures for The Boomsday Project, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180820005156/en/

CONTACT: Blizzard Entertainment, Inc.

Rob Hilburger

VP, Global Communications

949.242.8404

rhilburger@blizzard.com

or

Christy Um

Global PR Director

949.955.1380, Ext. 61251

christy.um@blizzard.com

or

Che’von Slaughter

Senior PR Manager, NA

949.955.1380, Ext. 14338

cslaughter@blizzard.com

KEYWORD: UNITED STATES EUROPE NORTH AMERICA CALIFORNIA GERMANY

INDUSTRY KEYWORD: OTHER CONSUMER ENTERTAINMENT ELECTRONIC GAMES TECHNOLOGY CONSUMER ELECTRONICS ONLINE RETAIL INTERNET SOFTWARE GENERAL SPORTS RETAIL SPECIALTY MOBILE ENTERTAINMENT ONLINE CONSUMER SPORTS

SOURCE: Blizzard Entertainment, Inc.

Copyright Business Wire 2018.

PUB: 08/20/2018 10:00 AM/DISC: 08/20/2018 10:01 AM

http://www.businesswire.com/news/home/20180820005156/en

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