Did you save some money for Giving Tuesday?
Following Black Friday, Small Business Saturday and Cyber Monday is a day with a different goal.
Today is Giving Tuesday, a day promoting donations to nonprofits. Started in 2012, the charity initiative is driven by social media and raised more than $300 million in 2017.
Some nonprofits are asking for donations to be made directly through their websites and some are working through Facebook, which is matching some donations.
“It’s just another way people can give during the holiday season. It is a nice social movement after all of the promotion of Black Friday and Cyber Monday,” said Channel One Executive Director Virginia Merritt.
She said the holidays are a time of year when many people are thinking about supporting others. Any initiative that encourages that is welcome.
While longtime organizations like Channel One are familiar, newer groups are tapping into Giving Tuesday as way to raise their profiles as well as funds.
This is the first year that Rochester’s Patient Revolution is participating in Giving Tuesday. The Patient Revolution is focused on “healing” health care.
It grew out of a collaboration between Mayo Clinic’s Knowledge and Evaluation Research Unit and the Warburton Family in Ohio. Its centerpiece is a book written by Mayo Clinic Dr. Victor Montori called “Why We Revolt.”
The Patient Revolution’s mission states, “We stand against the status quo. Against the idea of health care as an industry. Against health care systems that prioritize efficiency and revenue over everything else. Against encounters corrupted by the need to document and bill. Against greed. Our revolution challenges this as the best we can do. We can do better.”
Director Maggie Breslin said her young organization is excited to be part of Giving Tuesday as “newbies.”
“Our goal for the day is centered around our manifesto/book ‘Why We Revolt,’ We’re hoping to use the day to encourage more people to buy/share the book and start their own discussion groups,” she said. “We built a digital book club to help encourage and support more conversations in communities and clinics about the problems of industrial healthcare and the possibilities of careful and kind care.”
Merritt and Channel One see an initiative “fueled by the power of social media and collaboration” as being even more important this year than in past ones. Many fear U.S. tax code changes regarding itemized deductions could hurt donations.
“All nonprofits are kind of holding our breath on what kind of effect that can have on our giving,” Merritt said. “We’re hoping and counting on the generosity of people.