AP NEWS

TV App Agency Announces TV App Aggregator 3.0 – Your New Campaign Management Control Centre

September 14, 2018

LONDON--(BUSINESS WIRE)--Sep 14, 2018--After the success of version 2.0 of the TV App Aggregator by TV App Agency, a leader in OTT solutions and with many live customers including Blockbuster, BoxPlus, Z5 Weyyak, Olympusat Vemox, we are delighted to announce version 3.0.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180913005560/en/

TVA A/B testing, so that you can improve you conversion (Photo: Business Wire)

Having reviewed the market for eighteen months or so, we saw that the direction of market was increasingly heading towards advertising for monetisation of OTT based apps. By leveraging our previous e-commerce skills, we created a roadmap to support broadcasters, content owners, telco’s and operators to launch services that support AVOD, SVOD and TVOD in one single app to maximise revenue.

“Now our customers can use a single interface to decide their content strategy and monetisation based on real time data and A/B testing in real time to launch their campaigns”, Bruno Pereira co-founder of TV App Agency.

To help them achieve this, we have created features in our product that enable campaign management from a single interface, including:

TV App Recommendation Engine built using Google AI machine learning and self-developed algorithms. Fully featured A/B testing, selectable by platform, geographies, windows of time and fully linked with TV App Real Time 360 Analytics Customised reports specific to content, A/B testing with specific actionable information. Mix and match AVOD with SVOD and TVOD. Change UI using drag and drop interface with all new layouts. Offline view that enables downloads on iOS and Android platforms. In partnership with Verizon, a full end to end solution including a virtual linear channel capability all based on one click. Google Android TV Operator Tier launcher solution for telco’s and operators that are looking for a rapid solution to deliver to the market.

Come visit us at the Verizon stand during IBC and ask for a demo of our end to end platform.

About TV App Agency

TV App Agency are leaders in Smart TV and connected TV app development helping brands launch their OTT services worldwide across Smart TVs, set-top boxes, media streaming players, gaming consoles, mobiles and tablets. Stand H5.B64 @IBC

View source version on businesswire.com:https://www.businesswire.com/news/home/20180913005560/en/

CONTACT: Bruno Pereira, Director and co-founder at TV App Agency

contact@tvappagency.com

+44 203 286 0021

www.tvappagency.com

@tvappagency

KEYWORD: UNITED KINGDOM EUROPE

INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY SOFTWARE MOBILE/WIRELESS ONLINE

SOURCE: TV App Agency

Copyright Business Wire 2018.

PUB: 09/14/2018 01:58 AM/DISC: 09/14/2018 01:58 AM

http://www.businesswire.com/news/home/20180913005560/en

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