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Bay Area’s Business Engine Moves Into High Gear With Relief Donations With AM-SF Quake, Bjt

October 22, 1989

Undated (AP) _ Clorox sent bleach, Goodyear repaired tires, JVC donated televisions and local banks cranked out cash as the San Francisco Bay area’s well-heeled business community rushed to help its own over the weekend.

While millions of dollars and other donations continued to stream in from around the country, much of the quake aid came from Bay area companies. Public relations departments moved into high gear as well, mindful of their beleaguered once-and-future customers.

″We are proud to be a part of what appears to be an extraordinary effort on the part of the local business community to lend a helping hand,″ Peter Lillevand, chairman of the law firm of Orrick, Herrington and Sutcliffe, said in a news release announcing a donation of $50,000 to relief efforts.

All over the Bay area, the haves jumped to the aid of the have-nots. In affluent Marin County north of San Francisco, a line of Mercedes Benzes, Porsches and other vehicles roared up to the Marin Community Food Bank Warehouse loaded with food or volunteers.

″We’re not all sitting around in our hot tubs,″ said the food bank’s executive director, Anne Rogers. ″People are taking the lists of items we need and going around the stores with shopping carts.″

The county, left relatively unscathed by Tuesday’s quake, organized 45 volunteer pilots for a Sunday airlift of more than 20,000 pounds of food and supplies to devastated Watsonville, about an hour’s flight to the south.

Oakland-based Clorox Co., in addition to grants of $100,000 each to the Red Cross and Salvation Army, shipped about 1,000 cases of liquid bleach, cleansers, mildew stain remover and salad dressing and croutons to relief groups.

Goodyear Tire & Rubber Co., which owns numerous retail stores in the area, offered free repairs on tires, headlamps and fan belts to keep ambulances, fire trucks and other emergency vehicles operating.

And Elmwood Park, N.J.-based JVC Co., also with outlets in the Bay area, donated televisions to Red Cross shelters.

Banks with local branches, including Citibank, American Savings Bank and the Bank of California, offered cash and, in some cases, special terms on loans and other financial assistance. Ernst & Young, an accounting firm, set up a hot line to let quake victims know how to deduct their losses.

Elsewhere around the country, church groups organized ″meals on wheels″ road trips to hard-hit areas. A Seventh Day Adventist group from Reno, Nev., planned to supply 10,000 meals a day to Santa Cruz and Watsonville.The Alabama Baptist State Convention dispatched a disaster relief truck to Santa Cruz, where it is expected to feed up to 5,000 people a day.

In Provo, Utah, fans at a football game Saturday between Brigham Young University and the University of Texas-El Paso poured $60,301 into collection boxes set up for earthquake relief donations to the Red Cross.

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