Influenster Announces Two Key New Executive Hires
NEW YORK, May 15, 2018 (GLOBE NEWSWIRE) -- Influenster, the leading product discovery and reviews platform, today announced the appointment of Laura Brinker as the Vice President of Beauty Brand Partnerships and Jason Lotkowictz as the Vice President of Brand Partnerships. “Influenster experienced a record year of growth, and we are excited to welcome Laura and Jason to our team to help elevate our brand partnerships strategy to put us on a continued momentum of upward trajectory,” said Aydin Acar, CEO and Co-Founder of Influenster. “Laura and Jason bring an extensive amount of experience and leadership skills to help guide our business as we continue to expand into global markets in 2018.”
As the Vice President of Beauty Brand Partnerships, Laura Brinker is tasked with growing Influenster’s beauty business, helping new and existing clients adopt fully integrated solutions—including content creation, review generation, review streaming, research and insights, and brand communities—to meet their business needs. Prior to Influenster, Laura was the Vice President, Global Influencer Marketing, Coty Consumer Beauty, where she led brand communications for the company’s largest division which includes well-known brands such as COVERGIRL, Clairol, Rimmel and Sally Hansen. Before that, she oversaw brand communications for numerous brands in P&G’s portfolio, including Crest, Scope, Glide Floss, Venus razors, Olay Skincare, Secret deodorant, and COVERGIRL and Max Factor cosmetics. “After many years managing PR and influencer marketing for leading brands, I’m looking forward to taking my passion for the beauty business, and perspective from the client side, to help Influenster continue to build meaningful partnership solutions while developing new capabilities and diversifying our offerings. Influenster is on an incredible trajectory, with much to offer, and I’m excited to be part of the company’s future,” said Brinker. As the Vice President of Brand Partnerships, Jason Lotkowictz is responsible for diversified revenue growth. He will expand client and agency relationships in categories like food, retail, finance, travel, electronics and beyond. Jason’s revenue growth responsibilities also focus on the enrichment of Influenster’s platform marketing products, by developing new go-to-market solutions for media, data, and e-commerce. Prior to Influenster, Jason has had a historical success in ramping up revenue growth at start-ups and legacy businesses alike. He brings expertise to Influenster that will allow for rapid expansion into new markets and lines of business. “Having actively followed Influenster’s growth since its inception, I am inspired by the opportunity to contribute to the next chapter of Influenster’s evolution,” said Lotkowictz. About Influenster Influenster is a digital destination where millions of consumers research and review products and where brands can target and connect with highly engaged, empowered shoppers. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews.
The Influenster community of more than four million members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of Influenster’s review platform, over 25 million reviews have been created on more than 2.5 million products, with an additional one million reviews generated each month.
Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010. For more information, visit: www.influenster.com. For business inquiries, visit: corp.influenster.com. Media Contactpress@influenster.com