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Domino’s Pizza Expands in United Kingdom

January 26, 1994

ANN ARBOR, Mich. (AP) _ Domino’s Pizza will open 200 new stores in the United Kingdom over the next four years as part of a franchise agreement with two British businessmen.

Domino’s, which has 75 stores in England, plans to add more stores in England and expand into Ireland, Wales and Scotland, Domino’s spokesman Tim McIntyre said Wednesday.

To seal the deal, Domino’s Pizza International, Inc. has signed a franchise agreement with Domino’s Pizza Group Ltd., owned by brothers Colin and Gerry Halpern, natives of London. The franchise is headquartered in Milton Keynes, England.

Along with building 200 new stores, the brothers will take over the 75 existing stores, which include 32 franchise owners. Those franchisees will become sub-franchisees of Domino’s Pizza Group. In 1993, those 75 stores posted more than $26 million in sales, the company said.

Domino’s, which opened its first English store in 1985, is the second- largest pizza chain in England behind Pizza Hut Inc.

″The real success of Domino’s Pizza International is to adapt to local tastes,″ said McIntyre.

Domino’s most popular pizza in England is tuna and sweet corn.

″It outsells pepperoni. For my tastes it’s not visually appealing, but it’s the most popular pizza in England,″ he said.

Domino’s has more than 5,200 stores throughout the United States and in 35 international markets.

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