POTTERY BARN KIDS AND MARK & GRAHAM LAUNCH EXCLUSIVE COLLECTION OF DIAPER BAGS AND ACCESSORIES
SAN FRANCISCO--(BUSINESS WIRE)--Mar 25, 2019--Pottery Barn Kids and Mark & Graham, members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, debut an exclusive collection of stylish and functional diaper bags and changing pads. The Pottery Barn Kids x Mark & Graham collaboration combines Pottery Barn Kids’ industry knowledge and craftmanship with Mark & Graham’s expertise in the personalized gift category to create lightweight diaper bags that are thoughtfully-designed and giftable. The collection is available now exclusively at potterybarnkids.com and markandgraham.com.
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Pottery Barn Kids x Mark & Graham debut an exclusive collection of stylish and functional diaper bags and changing pads. Available online today. (Photo: Business Wire)
“Mark & Graham has been a destination for high-quality personalized gifts since it launched in 2012,” said Kate Lesher, VP of Mark & Graham. “We saw an opportunity to partner with our sister brand Pottery Barn Kids, a leader in the baby space, to design a product that meets parents’ needs, while reflecting their personal style in a thoughtful way.”
The collection is Mark & Graham’s first foray into the baby category, as they introduce the Mini Monogram Shop, focused on personalized gifts for babies and kids. The curated gift shop ranges from diaper bags, to blankets, to keepsakes that can be personalized or monogrammed.
“We are thrilled to partner with Mark & Graham to introduce a bag that blends the utility of a diaper bag with the appearance of a classic tote,” said Allison Spampanato, SVP of Design, Pottery Barn Kids. “The Pottery Barn Kids x Mark & Graham Diaper Bag Collection is outfitted with several design features to withstand the everyday adventures facing parents on-the-go.”
The Pottery Barn Kids x Mark & Graham Diaper Bag thoughtfully addresses an opportunity in the marketplace to provide parents with a bag that combines the functionality of a diaper bag, with the appearance of a classic handbag. The collection comes in 5 colors, including: black, ivory with a navy and red stripe, and camo with a navy and orange stripe. The nylon diaper bag features two leather handles, and a choice of two removable straps to easily transform it into a hands-free tote or crossbody bag. A zippered closure and ample interior pockets keep baby essentials in place and easily accessible. For a personal touch, an embroidered monogram can be added to the bag and a name, up to nine characters, on the changing pad clutch, free of charge. The Pottery Barn Kids x Mark & Graham Diaper Bag and matching Changing Pad Clutch include complimentary signature gift wrap, for an effortless gift giving experience.
The Pottery Barn Kids x Mark & Graham collection is available at www.potterybarnkids.com and markandgraham.com. For more information, please visit PotteryBarnKids.com/MarkandGraham or Markandgraham.com/PotteryBarnKids. Customers can join the conversation by tagging @potterybarnkids @markandgraham.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores as well as e-commerce in the United States, Canada and Australia, e-commerce in the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and e-commerce in Mexico. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. Pottery Barn Kids is part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.
ABOUT MARK & GRAHAM
Mark & Graham, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a leading destination for personalized gifts. Established in 2012, the San Francisco-based direct-to-customer brand offers exclusive designs that can be personalized with more than 50 custom monograms and creative type treatments. The concept originated from the need to offer quality, modern and thoughtful gift options with a personal sentiment to make the gifting experience unique and memorable. Key product offerings include handbags, accessories, jewelry, apparel, luggage, wedding, home and entertaining, as well as men’s, kids’ and baby items. The brand offers its products through an exclusive direct mail catalog and an ecommerce site, markandgraham.com that features curated gift guides to make the shopping experience seamless. Complimentary gift wrap and international shipping are available to more than 50 countries worldwide. As a Williams-Sonoma, Inc. company, Mark & Graham is part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the portfolio.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190325005224/en/
CONTACT: Rebecca Clark
Public Relations, Pottery Barn Kids and PBteen
Public Relations, Mark & Graham
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: DEPARTMENT STORES CHILDREN PARENTING RETAIL FASHION SPECIALTY CONSUMER FAMILY
SOURCE: Pottery Barn Kids and Mark & Graham
Copyright Business Wire 2019.
PUB: 03/25/2019 08:55 AM/DISC: 03/25/2019 08:55 AM