L’eggs® Sheer Energy® Is an Exclusive Sponsor of Broadway’s The Prom and The Cher Show, Two Brand New, Highly Anticipated Musicals
NEW YORK--(BUSINESS WIRE)--Nov 15, 2018--L’eggs®, the iconic hosiery brand that has graced the legs of dancers and celebrities for decades, announced today it will help provide the sheer energy for a successful debut of “The Cher Show” and “The Prom,” two of Broadway’s newest musicals.
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New L’eggs Moisturizing Sheer Tights, available at CVS (Photo: Business Wire)
As a longtime supporter of women on and off the stage, L’eggs® will serve as the exclusive opening night sponsor for the musicals.
“We are excited to support the amazing ensembles and talented teams behind these highly anticipated Broadway productions,” said Jill King, director and general manager of L’eggs®. “The L’eggs® heritage revolves around supporting, celebrating, and empowering women as well as helping them look good and feel good through hosiery that is comfortable, stylish and energizing.”
The Prom, opening Nov. 15 at the Longacre Theatre, is a new musical comedy directed by Tony Award winner Casey Nicholaw, written by Bob Martin and Chad Beguelin, and featuring composer Matthew Sklar. The show centers around four fading stars whose desperate need of a new stage leads them to protest a small-town prom. For more information, visit the show’s website at https://theprommusical.com/#music.
The Cher Show, opening Dec. 3 at the Neil Simon Theatre, is a new musical about the award-winning entertainer and pop-culture icon. The production, directed by Jason Moore, showcases 35 of Cher’s smash hits and features costumes by designer Bob Mackie. More info available at https://thechershowbroadway.com/#home.
L’eggs® has a long history of introducing innovative hosiery to help legs feel and look their best from curtains up to the after-party. Recent product innovations include new Sheer Energy® moisturizing tights and Silken Mist® run-resistant sheers.
L’eggs® is America’s #1 Sheer Support Hosiery Brand in Mass Retail offering gentle compression. One of the most recognized brands in America, L’eggs® is the leading legwear brand in food, drug and mass merchandisers. L’eggs® hosiery is available at Walmart, Target, Walgreens, CVS, Kroger, and Publix stores nationwide and online at Hanes One Place https://www.onehanesplace.com.
Connect with L’eggs® on social media on Facebook at https://www.facebook.com/LeggsBrand/, Twitter @LeggsBrand, and Instagram at https://www.instagram.com/leggsbrand/. L’eggs® is owned by HanesBrands (NYSE: HBI), a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific. Visit the company’s newsroom at https://newsroom.hanesbrands.com/.
View source version on businesswire.com:https://www.businesswire.com/news/home/20181115005252/en/
CONTACT: Amira Clement
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: WOMEN ENTERTAINMENT MUSIC THEATRE RETAIL FASHION CONSUMER
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PUB: 11/15/2018 05:09 AM/DISC: 11/15/2018 05:09 AM