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Burger King To Offer New Fries

November 18, 1997

MIAMI (AP) _ Burger King is hoping to burn archrival McDonalds’s Corp. with a crispier french fry, the Miami-based home of the Whopper confirmed Monday.

In an updated, corporate version of the medieval hot oil battle, Burger King is planning to launch the latest of the French Fry wars.

Burger King’s objective?

To topple McDonald’s, reigning monarch of deep fried spuds.

``Burger King is in the process of rolling out new, better-tasting, hotter and crispier french fries. Our new fries will be introduced nationally in December,″ Burger King said in a statement.

Burger King has spent nearly two years ``testing and reformulating to get it right,″ the Chicago Tribune reported in Monday’s editions.

The Tribune report, citing unidentified sources, said the rollout of the new french fries was ``likely to be one of Burger King’s largest product launches″ and would include an ad featuring the long famous Mr. Potato Head.

Those same sources, according to the article, said Burger King’s new fries ``include a batter-like coating on the spud that makes the fries crispier and hold up longer.″

McDonald’s, too, is aware of Burger King’s planned assault on its long, thin, crispy french fries.

In recent weeks, the fast-food giant has been promoting its fries, even airing a television ad showing Burger King fries while playing the 1950s love ballad ``The Great Pretender.″

``I wouldn’t say we’re worried,″ Chuck Ebeling, spokesman for Oak Brook-Ill.-based McDonald’s, told the Tribune. ``I would reiterate that McDonald’s french fries serve as the gold standard in french fries.″

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