LL Bean sharpens focus on outdoor philanthropy
FREEPORT, Maine (AP) — L.L. Bean's renewed focus on the outdoor fun proclaimed in its "Be An Outsider" campaign is being reflected in the retailer's corporate giving.
The Maine-based retailer is doubling its charitable giving to $4 million and channeling the new gifts to outdoors-oriented nonprofits, part of a trend of companies sharpening their philanthropic focus at a time when corporate responsibility is high on the minds of consumers.
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