4 Critical Factors of Successful Patient Experience, Retention: New Chatmeter Report for Multi-Location Healthcare Systems
SAN DIEGO--(BUSINESS WIRE)--May 23, 2019--
Chatmeter, the leader in local search marketing and review management, today releases a deeper inspection of the healthcare industry’s preparedness for the ubiquity of “near me” patient searches and rise of digital demands in the ‘age of the consumer.’ The latest edition of Chatmeter’s Local Brand Report:Reputation’s Role in Healthcare, focuses on how national healthcare systems fare at local reputation and where they can improve via reviews, listings, local SEO and business pages.
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In its analysis of real consumer data, Chatmeter finds that while the healthcare industry is steadily increasing its attention to the impact of online reputation and patient engagement, there is a long way to go to for health services to be fully optimized for success in the digital age of the consumer | http://bit.ly/LBRhealthcare (Graphic: Business Wire)
Six months since the mergers of CVS-Aetna and Cigna-Express Scripts made waves in the industry, there is significant opportunity and competitive demand for national-scale healthcare providers to take a local approach. As Google cites a 900% increase in “near me” consumer searches and 72% of patients turn to online reviews when selecting a healthcare provider, the industry must adapt to patients searching for doctors much like they find dinner spots.
“In many ways, the healthcare industry has taken massive strides towards embracing the future generation knocking at their door,” says Collin Holmes, Founder and CEO of Chatmeter. “Taking the time to manage reviews and interact with people is an absolute must, but there is still a lot of work to be done in order to stay current, relevant and discoverable across all channels.”
Highlights of the report include:
Chatmeter’s report finds that as a whole, the healthcare industry is priming itself for success but has room for improvement when it comes to optimizing for emerging technology and consumer demands. Despite the complexity of hyper-sensitive data and stringent regulations, healthcare is notably ahead of retail in regards to review response rates, putting it on the path to Voice Engine Optimization as consumers naturally begin turning to voice devices for medical needs as well as consumer queries.
Chatmeter used real consumer data to determine the biggest areas of opportunity for a brand to increase its visibility in search results and improve the customer experience in the healthcare space.
To learn more about findings from this report, visit Chatmeter at Healthcare Marketing & Physicians Strategies Summit today in Chicago at booth #40 or read more on Chatmeter’s blog: https://www.chatmeter.com/blog/the-local-brand-report-reputations-role-in-healthcare/
Chatmeter ( www.chatmeter.com ) helps enterprise brands and agencies managing multiple locations increase their revenue. Since being the first Local Reputation platform in 2009, they now analyze and improve over 1,900,000 storefronts for their reviews, rankings and listings.
They help businesses across retail, healthcare, auto, restaurant and hospitality make a distinct impact in revenue by identifying several areas in their online presence that drive customers to choose their location over a competitor’s. Chatmeter takes this a step further with the only integrated local visibility rank tracker so you can measure ROI using the most complete local presence management platform in the world.
The benefit for the clients is complete online presence management simplified into a single dashboard. They also power a white-label reputation management dashboard for many agencies across the U.S.
Some healthcare clients include AMITA Health, Pinnacle Healthcare System, Saint Dominic Health Services, NextCare Urgent Care, SMI Imaging and Benzer Pharmacy.
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CONTACT: Hotwire Global for Chatmeter
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: WOMEN TECHNOLOGY DATA MANAGEMENT SOFTWARE PRACTICE MANAGEMENT HEALTH FITNESS & NUTRITION HOSPITALS SEARCH ENGINE MARKETING SEARCH ENGINE OPTIMIZATION PROFESSIONAL SERVICES FINANCE INSURANCE TEENS LEGAL COMMUNICATIONS MARKETING CONSUMER FAMILY MEN MANAGED CARE
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PUB: 05/23/2019 09:00 AM/DISC: 05/23/2019 09:01 AM