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Dubuque to share traffic footage with tech company

July 8, 2018

DUBUQUE, Iowa (AP) — Dubuque will begin sharing its traffic camera video with a California technology company in hopes of developing methods to decrease dangers and improve traffic flow.

The Telegraph Herald reports that Dubuque City Council members have approved a license agreement with NVIDIA Corp. The city will provide its traffic camera and video footage to the technology firm. City documents show the arrangement will last for at least three years.

Dubuque civil engineer Dave Ness said NVIDIA will work to translate the footage into analytics, which could insights into things such as dangerous roadways and traffic flow.

“It is a win-win for us,” Ness said. “We already have these cameras and equipment in place, and we have been wanting analytics to help make our traffic system smarter.”

David Lyons is a sustainable innovation consultant for Greater Dubuque Development Corp. He said the partnership with NVIDIA could result in the company taking a deeper look into traffic data from Dubuque.

“It isn’t an unusual thing for us to be innovating with the private sector in this manner,” Lyons said. “We have done so in the past with things like clean water and renewable energy. Now, we are doing so with public safety.”

The city has more than 1,000 traffic and security cameras. Lyons said that they give Dubuque a “unique capacity for traffic knowledge” for a city of its size.

“By utilizing superfast computing and artificial intelligence, the city will be able to squeeze even more out of its investments (in traffic),” he said.

Such advancements could enhance safety, Lyons said.

Bob Sherbin, corporate communications lead for NVIDIA, didn’t respond to the newspaper’s request for comment.

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Information from: Telegraph Herald, http://www.thonline.com

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