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Ferragamo promises a young, carefree summer

June 23, 2013

MILAN (AP) — The Ferragamo summer promises to be young and carefree, with Bermuda shorts, leather sandals and a large backpack the only musts for the warm weather traveler.

To set the mood for the colorful 2014 menswear collection, Massimiliano Giornetti, the label’s creative director, created a suitably atmospheric backdrop — a long, white runway was set off by a big blue sky projected on a mega screen.

At the collection’s presentation Sunday, the second day of Milan’s Fashion Week, Giornetti at times took the summer suit trend of Bermuda shorts and a matching jacket a step further by cutting the sleeves off the jacket, or using unconventional colors such as pea green and lobster red.

The designer also favored large geometric patterns, a recurring theme in this round of preview collections, and light and billowy overcoats, which are also popular for next summer.

Salvatore Ferragamo, founder of the label, began his rise to fashion fame as a shoemaker in the 1920s. After a stint in Hollywood he set up shop in Florence, where the company still has its headquarters. As the family company expanded it added luxury leather goods and clothing.

Next summer’s footwear features a sturdy sports sandal, worn with bare feet or a funky crumpled leather sock.

The new Ferragamo backpack comes in luxurious leather, and is reminiscent of an old-fashioned mountaineering bag.

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