AP NEWS

The Tangent Agency Launches Digital Division

January 24, 2019

LOS ANGELES--(BUSINESS WIRE)--Jan 24, 2019--The Tangent Agency, a fast-growing brand strategy and creative agency, today announced the launch of its new digital division to be led by digital marketing veteran Kevin Kelly. Tangent is highly regarded for its ability to deliver innovative strategies, creative concepts and content working in partnership with leading studios, brands and networks like Warner Bros., NBCUniversal, Fox, Netflix and beyond. The new division further expands its suite of services with digital ad buying and trafficking, community management, campaign oversight, SEO and reporting.

“For years, we’ve been helping clients develop strategies and content for innovative marketing campaigns,” said CEO Marc Becker. “Now, we bring our big-picture approach to campaign execution, ensuring consistency, quality and making our client’s lives easier. Our digital division will be instrumental to our growth as we continue working on established brands and building new ones. Kevin is not only a natural born marketer, but his energy and strategic mind makes him the perfect fit for Team Tangent.”

Kevin Kelly has created large scale campaigns for major brands and top-tier talent, including Pepsi, Nike, John Legend and STX Entertainment. He also was responsible for the launch of Cristiano Ronaldo on social media, developing a strategy to make the soccer star the number one athlete across all social channels within a year. With his extensive experience, including clients beyond the entertainment industry, he brings an additional outside-the-box perspective to the team.

The convergence of services and creation of a digital team with strong industry diversity is central to Tangent’s core values of consistency, efficiency and excellence. The agency is excited to further build upon its reputation of taking the seed of an idea from the client and see it through to execution.

About The Tangent Agency

The Tangent Agency is an industry-leading marketing powerhouse working hand-in-hand with partners to fortify properties with innovative content and captivating creative, always built upon the foundation of insight-driven strategy. Tangent’s experience working with studios, brands, agencies, creatives and filmmakers provides the company with a unique perspective to see the big picture and bring big ideas to life. Recent Tangent projects include work promoting hit properties, franchises & brands such as “Wonder Woman,” “Jurassic World,” “Crazy Rich Asians,” “Despicable Me,” “Deadpool,” “Straight Outta Compton,” “Fast and Furious,” “Logan,” “First Man,” “Dunkirk,” “Spiderman,” “Overwatch,” “Saturday Night Live,” “Shark Tank,” “American Idol,” “Looney Tunes,” “Lost In Space” and many more.

To learn more, please visit www.thetangentagency.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190124005311/en/

CONTACT: Paulo Acuña

pacuna@olmsteadwilliams.com

310.824.9000

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT GENERAL ENTERTAINMENT SEARCH ENGINE OPTIMIZATION COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: The Tangent Agency

Copyright Business Wire 2019.

PUB: 01/24/2019 11:30 AM/DISC: 01/24/2019 11:30 AM

http://www.businesswire.com/news/home/20190124005311/en

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