Redneck Riviera Whiskey Now Available in All Jewel-Osco Locations in Illinois

November 26, 2018

PORTLAND, Ore.--(BUSINESS WIRE)--Nov 26, 2018--Eastside Distilling, Inc. (NASDAQ: EAST) today announced that bottles of the 750 ml Redneck Riviera Whiskey are available in all Jewel-Osco locations throughout the state of Illinois. Additionally, selected stores will also be carrying the Redneck Riviera ‘Git Down Kit,’ a value-added pack (VAP) which includes a 750 ml bottle of Redneck Riviera Whiskey and 2 bags of Redneck Riviera Beef Jerky, available in time for the holiday season.

Jewel-Osco is the largest grocer in Illinois with 180 locations and a subsidiary of Albertsons. Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich.

To help support the rollout with Jewel-Osco, John Rich will be doing bottle signings at the following Jewel-Osco locations:

December 15th from 11am-12:30pm (102 West Division Street, Chicago, IL 60610) December 15th from 1:30pm-3pm (1227 Naper Blvd., Naperville, IL 60540)

Robert Manfredonia, VP of National Accounts for Eastside Distilling, said, “We are extremely excited to be working with the preeminent grocer in the state of Illinois. Redneck Riviera Whiskey is currently available in other Albertsons regional stores and our full rollout by their Jewel-Osco subsidiary in Illinois is a testament to the success we have had with Albertsons elsewhere. As we quickly expand distribution, the Illinois market is an important part of the brand development.”

Redneck Riviera Whiskey is a small batch whiskey with vanilla honey smoothness and a subtle finish that consumers are sure to love. Redneck Riviera Whiskey was crafted by the famed distilling team at Eastside, headed up by Mel Heim and Travis Schoney. The team painstakingly developed what Eastside and John Rich believe is a superb whiskey unlike any other on the market, working over many months, with input from John Rich and friends.

Launched in February 2018, Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, The District of Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine and Arkansas.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of a honky-tonk bar. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company’s products in the market; the Company’s success in obtaining new customers; the Company’s success in product development; the Company’s ability to execute its business model and strategic plans; the Company’s success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the financial statements and related information contained in the Company’s Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181126005189/en/

CONTACT: Company Contact:

Eastside Distilling

Steve Shum, CFO



Robert Blum, Joe Diaz or Joe Dorame

Lytham Partners, LLC

(602) 889-9700




SOURCE: Eastside Distilling, Inc.

Copyright Business Wire 2018.

PUB: 11/26/2018 09:01 AM/DISC: 11/26/2018 09:01 AM


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