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26.2: Eat or Run? Friendly’s Celebrates Patriots’ Day and Boston Marathon Tradition with Debut of Medal-Worthy 26.2 Ounce Ice Cream Sundae

April 8, 2019
The Patriots Sundae will be available at select Friendly's locations for $9.99. (Photo: Business Wire)

WILBRAHAM, Mass.--(BUSINESS WIRE)--Apr 8, 2019--To eat or run? That is the question, as Friendly’s debuts a medal-worthy, 26.2 oz sundae in celebration of the Patriots’ Day holiday and Boston marathon tradition on April 15, 2019.

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The Patriots Sundae will be available at select Friendly’s locations for $9.99. (Photo: Business Wire)

Available for one day only, the over-the-top sundae will test the stamina of even the most determined sundae enthusiasts, as indulgers make their way up a mountain of 6 scoops of vanilla and strawberry ice cream topped with brilliant blue icing, marshmallows, strawberries, cubes of scrumptiously moist pound cake, whipped cream and, of course, a cherry on top.

“Patriots’ Day is the perfect opportunity to celebrate the wonderful traditions that bring us together as a community and cheer on our collective strength and spirit,” said Dennis Pfaff, FIC Restaurants Inc., Chief Operating Officer. “This special sundae is a lighthearted – if not lightweight – nod to the sweet satisfaction of taking on life’s challenges and pulling for each other to reach the finish.”

The Patriots Sundae will be available at select Friendly’s locations in Massachusetts for $9.99. Friendly’s also invites Boston Marathon runners to enjoy a free medium sundae by showing their official marathon race bibs at participating locations Monday, April 15 th through Friday, April 19 th.

About FIC Restaurants, Inc.:

FIC Restaurants, Inc. is a restaurant company that operates under an iconic brand name (Friendly’s), serving signature sandwiches, burgers and ice cream desserts in friendly, full service restaurants. Together with its franchisees, the company has system-wide sales of over $320 million. For over 80 years, Friendly’s restaurants and their dedicated service teams have delighted generations of guests by offering every day value on great tasting food and ice cream creations. For the future, Friendly’s has plans for introducing new and innovative food and ice cream offerings, bright new restaurants, and unique ways to reach and satisfy guests. For additional information please visit www.friendlys.com.

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CONTACT: Marie Espinel or Katie Lewis

LAK Public Relations, Inc.

212-575-4545

mespinel@lakpr.comorklewis@lakpr.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: RUNNING RESTAURANT/BAR RETAIL FOOD/BEVERAGE SPORTS

SOURCE: FIC Restaurants, Inc.

Copyright Business Wire 2019.

PUB: 04/08/2019 10:07 AM/DISC: 04/08/2019 10:07 AM

http://www.businesswire.com/news/home/20190408005525/en