Success Case Study: Lion Nonio - Attracting Japan’s Self-Aware Millennials to a New Oral Care Brand with Impactful Marketing - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Jan 25, 2019--The “Success Case Study: Lion Nonio - Attracting Japan’s self-aware Millennials to a new oral care brand with impactful marketing” report has been added to ResearchAndMarkets.com’s offering.
Lion Nonio is a new oral care brand designed to combat bad breath (halitosis), launched by major Japanese personal care manufacturer Lion. Presenting the prevention of halitosis as the main benefit, the brand targets consumers in their 20s and 30s. The effective marketing of Lion Nonio resonates well with its target consumers, significantly contributing to the brand’s sales growth.
ScopeThe Lion Nonio brand significantly contributed to Lion’s overall 2017 sales, registering sales increases of 37% in toothpaste and 82% in mouthwash in comparison to the year before. Targeting young consumers with bad breath prevention benefits is a smart concept, particularly in the mouthwash segment, allowing the company to reach a new audience. The brand understands the importance of designing packaging to gain traction among the target shoppers. Selling a positive lifestyle image also resonates with them.
Reasons to buyReduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation. Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry. Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector. Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Related Topics:Demographics,Home Testing and Home Healthcare,Oral Care Products,Branding
INDUSTRY KEYWORD: HEALTH OTHER HEALTH RETAIL COMMUNICATIONS MARKETING OTHER RETAIL
SOURCE: Research and Markets
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PUB: 01/25/2019 11:00 AM/DISC: 01/25/2019 11:00 AM