$169.7 Billion Sports & Energy Drinks Market, 2024 - Companies are Investing in Innovative Marketing & Advertising Strategies to Widen Their Product Portfolio - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--May 3, 2019--The “Sports and Energy Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024” report has been added to ResearchAndMarkets.com’s offering.
The global sports and energy drinks market reached a value of US$ 102.9 Billion in 2018. Looking forward, the market value is expected to reach US$ 169.7 Billion by 2024, expanding at a CAGR of around 9% during 2019-2024.
The growing popularity of unconventional fitness activities like yoga and aerobics along with the rising trend of participation in half and full marathons has propelled the demand for energy drinks worldwide.
Additionally, as consumers are becoming conscious about the health issues caused by the regular consumption of non-organic sports and energy drinks, several manufacturers are launching drinks containing natural ingredients such as organic guarana and raw green coffee bean extracts. Moreover, they are developing their products by including varied ingredients and different packaging techniques like pill-shaped bottles.
Apart from this, companies are investing in innovative marketing and advertising strategies to widen their product portfolio. They are also introducing tailor-made flavors and limited-edition products, for instance, Monster Beverage Corporation launched its Valentino Rossi special edition citrus-flavored energy drink in 2014 which targeted a specific consumer-base.
Some of the other factors that are contributing to the growth of the sports and energy drinks market include changing lifestyles, altering food preferences and long working hours of consumers.
2 Scope and Methodology
2.1 Objectives of the Study
2.3 Data Sources
2.4 Market Estimation
2.5 Forecasting Methodology
3 Executive Summary
4.2 Key Industry Trends
5 Global Sports Drinks Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Region
5.4 Market Breakup by Product Type
5.5 Market Breakup by Packaging
5.6 Market Breakup by Distribution Channel
5.7 Market Forecast
6 Global Energy Drinks Market
6.1 Market Overview
6.2 Market Performance
6.3 Market Breakup by Region
6.4 Market Breakup by Product
6.5 Market Breakup by Type
6.6 Market Breakup by Packaging Type
6.7 Market Breakup by Distribution Channel
6.8 Market Breakup by Target Consumer
6.9 Market Forecast
7 Global Sports and Energy Drinks Industry: SWOT Analysis
8 Global Sports and Energy Drinks Industry: Value Chain Analysis
8.2 Research and Development
8.3 Raw Material Procurement
9 Global Sports and Energy Drinks Industry: Porters Five Forces Analysis
10 Global Sports and Energy Drinks Industry: Price Analysis
11 Sports and Energy Drinks Manufacturing Process
11.1 Product Overview
11.2 Raw Material Requirements
11.3 Manufacturing Process
11.4 Key Success and Risk Factors
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players
12.3.1 Abbott Nutrition Co.
12.3.2 AJE Group
12.3.3 Britvic PLC
12.3.4 Champion Nutrition Inc.
12.3.6 Extreme Drinks Co.
12.3.7 Fraser & Neave Holdings BHD
12.3.8 GlaxoSmithKline Plc
12.3.9 Red Bull
12.3.10 Rockstar, Inc.
12.3.11 Coca Cola
12.3.13 Arizona Beverage Company
12.3.14 National Beverage Corp
12.3.15 Dr. Pepper Snapple Group
12.3.16 Living Essentials
12.3.17 Cloud 9
12.3.18 Vital Beverages Pvt Ltd
For more information about this report visit https://www.researchandmarkets.com/r/vkdp36
View source version on businesswire.com:https://www.businesswire.com/news/home/20190503005466/en/
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Related Topics:Sport, Energy and Functional Drinks
INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE
SOURCE: Research and Markets
Copyright Business Wire 2019.
PUB: 05/03/2019 02:10 PM/DISC: 05/03/2019 02:11 PM