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Sound familiar? Burger King launches quarter pound burger

January 18, 2018

This photo provided by Burger King shows the restaurant's new Double Quarter Pound King burger. Burger King is looking to start a beef with McDonald’s by launching its own quarter pound burger. The fast food company says the Double Quarter Pound King will hit restaurants nationwide Thursday, Jan. 18, 2018. (Burger King Corp. via AP)

NEW YORK (AP) — Burger King is looking to start a beef with McDonald’s.

The chain says the Double Quarter Pound King, its own version of McDonald’s quarter-pound burger, will hit restaurants Thursday. An ad shows Burger King’s mascot at a funeral for a competitor’s burger, but doesn’t mention McDonald’s by name.

It comes as McDonald’s is working to swap out frozen beef patties for fresh ones in its Quarter Pounder. Burger King says it uses frozen patties.

The chain has thrown fire at rivals before: Last year, Burger King sold spicy nuggets after Wendy’s stopped offering a similar snack.

Burger King, owned by Oakville, Ontario-based Restaurant Brands Inc., says its new burger uses more than half a pound of beef before it is cooked.

McDonald’s did not immediately return a message seeking comment.

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