Aramark Launches New Aramark FlexFitTM Performance Apparel Designed for the Modern Worker
PHILADELPHIA--(BUSINESS WIRE)--Jul 31, 2018--Aramark (NYSE: ARMK), a global leader in food, facilities management and uniforms, today announced the launch of the Aramark FlexFit TM premium performance uniform line that is the first of its kind in the uniform rental and supply industry. The apparel is made with light-weight fabrics that are comfortable, cool, responsive and dry and designed to maintain a crisp, professional look after a full day’s work and repeated industrial laundry washes.
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“Our research shows the modern workforce is changing,” said Brad Drummond, Chief Operating Officer for Aramark’s uniform business. “Eighty percent of the workers we surveyed said they are active during their work day, so we designed a high-performance uniform line inspired by the athleisure wear that is popular with today’s consumers. These stylish garments are more like something you’d see on a golf course than in a uniform catalog, yet they’re tough enough to withstand the rigors of an industrial laundry process.”
Aramark FlexFit apparel is tailored to accommodate both men and women. The line includes men’s and women’s rip stop shirts that are 19 percent lighter and 136 percent stronger than a leading competitor’s shirt. The women’s pants, shorts and capris have a four-way stretch fabric that helps retain shape while wicking moisture within one second of contact.
“People have a hard time believing that these are uniforms,” said Drummond. “We’ve created an innovative new product line that is extremely durable, yet comfortable, light weight and stylish. The apparel was developed to boost employee morale and satisfaction and the feedback we’re getting from the market is very positive.”
Aramark is now offering Aramark FlexFit apparel across its North American markets, including AmeriPride and Canadian Linen locations. More information on the entire Aramark FlexFit collection and a product video can be found at www.aramarkuniform.com.
Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world’s leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities. Aramark is recognized as one of the World’s Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.com or connect with us on Facebook and Twitter.
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Ben Saukko, 612-845-5846
KEYWORD: UNITED STATES NORTH AMERICA PENNSYLVANIA
INDUSTRY KEYWORD: WOMEN MANUFACTURING TEXTILES RETAIL FASHION CONSUMER MEN
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PUB: 07/31/2018 07:05 AM/DISC: 07/31/2018 07:06 AM