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Blaze Magazine Folds

May 4, 2000

NEW YORK (AP) _ Blaze is flaming out.

The hip-hop and urban lifestyle magazine is being shut down by its publisher, Bob Miller, who said Thursday that Blaze ``fell short of its circulation and advertising goals.″

Miller, who also publishes Spin, launched Blaze in September 1998 as a youth-oriented spinoff of Vibe, the major urban lifestyle and music magazine. The June/July issue of Blaze will be its last.

Blaze had a circulation of 300,000 _ far below Vibe’s 725,000 _ and tepid advertising revenues. In the first quarter of the year, Blaze took in $1.7 million from advertising, down 6 percent from the same period a year ago.

Jason Roth, a spokesman for the publisher, said Miller would try to find jobs for Blaze’s 20 or so employees at other magazines in the company. In addition to Vibe and Spin, Miller also publishes Tennis, Sailing World and Cruising World.

Miller retained an investment bank last fall in an effort to sell Vibe, Spin and Blaze, but abandoned the effort earlier this year.

The downfall of Blaze was the latest closure in the magazine industry this year. Late last month Hachette Filipacchi Magazines announced that it was folding Mirabella, a highbrow women’s fashion title, and in March Conde Nast, a subsidiary of Advance Publications, said it would suspend publication of the men’s magazine Details and relaunch it as a fashion magazine.

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