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Army Launches Pro-Education Ads

September 19, 2000

WASHINGTON (AP) _ The Army, one of the nation’s largest employers of youth, joined with the Advertising Council on Tuesday to launch a three-year public service ad campaign to encourage students to complete their schooling.

The ad campaign, in partnership with the Department of Education, focuses on teens ages 12 to 14 and encourages them to stay in school regardless of the personal obstacles they face, such as dysfunctional families.

Army Secretary Louis Caldera said the Army’s involvement is not related to recruiting for its ranks. He said it addresses the Army’s long-term interest in promoting education among all sectors of society.

The Army will invest between $1.5 million and $2 million a year in the three-year ad campaign, he said.

``It reinforces the message that the Army is committed to American youth,″ Caldera told a Pentagon news conference.

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