WeHo’s Empire at Norton Announces Groundbreaking Art Installations
LOS ANGELES--(BUSINESS WIRE)--May 8, 2019--California modernism has a new home in West Hollywood. Empire Property Group ’s latest project, Empire at Norton, has extended its polished modern aesthetic with two distinct art installations that add elevated drama and interest to the sustainably designed residential community. The more public of the two, created by artist Heath Satow, is a series of abstract sculptural forms that line the path to the property’s entryway. The second, by Rome-based artist UNO, is a vibrant mural that comes to life on the expansive rooftop terrace and is visible from some aerial vantage points.
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‘The Gallery’ by Heath Satow (Photo: Business Wire)
“We’ve always been champions of sustainable design, and there’s nothing more sustainable or relevant than public art,” says Craig Berberian, founder and managing partner at Empire Property Group. “Each work is a piece of the building’s personality and story, and we’re thankful to both artists who created them.”
The rooftop and entry art installations are studies in modernism, like the boutique luxury residences themselves. Titled ‘The Gallery,’ Heath Satow’s abstract forms are visual masterpieces that beckon and invite passersby, anchoring the entryway and evoking a sense of grandness and arrival. “In Europe, the larger established ‘great estates’ create a journey experience for guest arrival; such as identical trees symmetrically repeated along a path, frequently interspersed with classical statues. This is the feeling I seek to evoke with a clean and contemporary interpretation,” Satow said. Varying in size and shape, the figures’ highly polished stainless steel finish reflects color and movement for maximum visual appeal.
Rooted in classic street art and muralism, ‘Camouflage 90046’ is a colorful mural punctuating the contemporary, neutral backdrop of Empire at Norton’s rooftop lounge. The juxtaposition of its strong graphics and vibrant colorways against the modern gray backdrop is especially eye-catching and a welcome addition to Los Angeles’ dramatic skyline. Known for his unique and playful origami-style work, artist UNO completed the installation in just three days under unfavorable weather conditions.
The artistic contributions of Heath Satow @publicsculpture and UNO @idontcareaboutuno take modern livable luxury to the next level at Empire at Norton. To schedule a private tour of the residences and view the extraordinary installations in person, please visit http://www.empireatnorton.com.
About Empire Property Group:
Empire is a Los Angeles-based luxury property development firm specializing in the construction and management of boutique residential communities in sought-after urban neighborhoods. A highly selective market strategy combined with sustainable architecture, flawless execution and modernist design gives the brand a distinct edge in Southern California’s high-end residential market.
Empire Property Group is passionate about elevating the rental market and prides itself on creating unique urban living experiences for the most discerning clientele. Find out what livable luxury means by visiting http://www.empirepg.com or following @empirepgla on Instagram.
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CONTACT: MEDIA CONTACT:
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: ENTERTAINMENT ARTS/MUSEUMS GENERAL ENTERTAINMENT ARCHITECTURE INTERIOR DESIGN LANDSCAPE REIT URBAN PLANNING CONSTRUCTION & PROPERTY COMMERCIAL BUILDING & REAL ESTATE RESIDENTIAL BUILDING & REAL ESTATE
SOURCE: Empire Property Group
Copyright Business Wire 2019.
PUB: 05/08/2019 08:10 AM/DISC: 05/08/2019 08:10 AM