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Press release content from Business Wire. The AP news staff was not involved in its creation.

Why is Demand Analysis Essential for Your Business? | Infiniti Research Reveals Everything You Need to Know about Demand Analysis

April 10, 2019
Steps in demand analysis (Graphic: Business Wire)

LONDON--(BUSINESS WIRE)--Apr 10, 2019--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on evaluating the importance of demand analysis for your business. The article provides comprehensive insights on why demand analysis is vital for modern businesses and the key steps involved in an ideal demand analysis strategy.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190410005530/en/

Steps in demand analysis (Graphic: Business Wire)

Demand analysis is the process of understanding the customer demand for a product or service in a target market. Companies use demand analysis techniques to determine if they can successfully enter a market and generate expected profits to expand their business operations. It also gives a better understanding of the high-demand markets for the company’s offerings, using which businesses can determine the viability of investing in each of these markets.

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Steps in market demand analysis

Market identification

one of the first steps in market demand is to identify the target market for the company’s products or services. Surveys or customer feedbacks can be leveraged to determine the current customer satisfaction levels. Any comments indicating dissatisfaction can be taken into consideration for planning improvements that will eventually enhance customer satisfaction.

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Business cycle

After identifying the potential markets, the next step is to assess the stage of the business cycle that each market is undergoing. A business cycle ideally comprises of three stages: emerging, plateau and declining. Markets that are in the emerging stage show higher consumer demand and low supply of current products or services. The plateau stage depicts the break-even level of the market, where the supply of goods meets the current market demand. A declining stage indicates lagging consumer demand for the company’s goods or services.

Product Niche

Once the market and their respective business cycles have been reviewed, companies must develop products or tailor their services to meet a specific niche in the market. Products must be differentiated from the peers in the market so that they meet the specific needs of consumers, and thereby create higher demand for the company’s goods or services.

Evaluate competition

A crucial factor of demand analysis is determining the number of competitors in the market and their current market share. Markets in the emerging stage of the business cycle tend to have fewer competitors. This translates to a higher profit margin for your company.

Request for more information and know how we can help you create robust market intelligence strategies that will give you a first-mover advantage in the market.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:https://www.infinitiresearch.com/about-us

View source version on businesswire.com:https://www.businesswire.com/news/home/20190410005530/en/

CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400




SOURCE: Infiniti Research

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PUB: 04/10/2019 09:19 AM/DISC: 04/10/2019 09:19 AM