Performics Wins U.S. Agency of the Year at the Bing Agency Awards 2018
NEW YORK--(BUSINESS WIRE)--Sep 21, 2018--Performics, the performance marketing engine of Publicis Groupe, has been awarded 2018 U.S. Agency of the Year by Bing. The Bing Agency Awards recognize the innovation, passion and work of advertising agencies and technology partners from across the Americas, celebrating individual, team and agency talent. Saturday Night Live alum Vanessa Bayer hosted the awards event at Cipriani in New York.
“We’re thrilled to be honored as Bing’s U.S. Agency of the Year. Bing has been an incredible partner to Performics in 2018, in the U.S. and across the globe,” said David Gould, Performics Global Brand President. “Bing helped us celebrate our 20 th Anniversary with clients, and collaborated with us on research in the Performics Intent Lab, where we uncovered the power of search query language as a behavioral insights machine. We thank Bing for their continued support, as well as their commitment to helping drive performance for our clients.”
Kyle Jackson, SVP Group Director, Spark Foundry Performics Practices Team, also took home the honor of 2018 Executive of the Year, which recognizes the agency executive who has done the most exceptional job championing search marketing, and partnering with Bing Ads. “Kyle is an embodiment of the ‘demand performance’ spirit of Performics and beloved by his team, clients and partners alike,” said Scott Shamberg, CEO, Performics U.S. Overall, Performics was nominated in seven categories this year.
“We are incredibly proud to see Kyle recognized as Executive of the Year by Bing,” said Chris Boothe, Spark Foundry Global Brand President. “He is truly a performance expert with a track record of remarkable achievements and results to prove it. His team, his clients and our agency have all benefited from his exceptional leadership and outstanding work.”
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.
About Spark Foundry
Spark Foundry is one of six global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,500 employees across the world, the agency leverages the best industry talent and a growing footprint of offices in key markets including the U.S., UK, MENA, Poland, Australia and China.
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Laura Heller, 312-220-6850
Director of External Communications
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PUB: 09/21/2018 01:35 PM/DISC: 09/21/2018 01:35 PM