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dunnhumby: Loyalty Programs Still Encouraging Customers into Stores

May 23, 2019

LONDON--(BUSINESS WIRE)--May 23, 2019--

World-leading customer data science company dunnhumby and Retail Week have partnered on an exclusive study to better understand what customers want from a food shopping experience.

As part of the study - ’Grocery CX: Driving loyalty in a disloyal market ’- 2,000 UK consumers were asked about their in-store and online retail grocery experiences. As a result, we can identify their top criteria for satisfaction, how each major retailer is measuring up against these and key actions retailers must take if they are to improve their customer experience both online and offline.

Selection of key findings:

“The findings highlight the importance of getting the basics right: Customers expect freshness, a good range of products and value for money as standard. A strong online offering is also critical, as Customers increasingly shop both in store and online and expect a convenient, personalised experience across all touchpoints, ” Guillaume Bacuvier, CEO dunnhumby.

- ENDS -

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First. The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, L’Oréal. www.dunnhumby.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20190523005248/en/

CONTACT: Stephanie Lawless

Stephanie.lawless@dunnhumby.com

KEYWORD: UNITED KINGDOM EUROPE

INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL DATA MANAGEMENT INTERNET MOBILE/WIRELESS RETAIL COMMUNICATIONS FASHION MARKETING FOOD/BEVERAGE SUPERMARKET

SOURCE: dunnhumby

Copyright Business Wire 2019.

PUB: 05/23/2019 04:31 AM/DISC: 05/23/2019 04:31 AM

http://www.businesswire.com/news/home/20190523005248/en

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