Rosedale’s new food hall opens today, serving chicken-and-waffle sandwiches and ‘piecaken’

November 19, 2018

Thats our Instagram neon wall, says Matt ONeill on a tour of his Revolution Hall, the new food hall at Rosedale (1595 Hwy. 36, Roseville, 651-633-0872, myrosedale.com/revolution-hall).

The new concept opens today, featuring the kinds of dishes that foodies lust over on Instagram. Taking his cues from the social media playbook, ONeill, as vice president of culinary for Craveable Hospitality Group and the idea man behind Revolution, monitored trending foods online and gave them homes in this former two-story Borders bookstore.

Theres piecaken, that hybrid of pie and cake that usually pops up on Pinterest this time of year. Sushi burritos and poke bowls, which have recently been storming run-of-the-mill sushi operations. Handwiches, a not-yet-famous mini sandwich ONeill is banking on overtaking the traditional sub. Chicken-and-waffle sandwiches that come from a storefront made to look like a food truck. And burgers that are aged on Himalayan pink salt slabs.

ONeill quotes Zac Young, Revolutions pastry director, when he calls his dessert stand social medias greatest hits.

As if all 11 food stations (cashless, by the way) were friends on Facebook, each has a cute little icon: Theyre dotted across the floor to help customers find their way to the sushi robots or the self-rotating pizza oven. And theyre lit up in neon on that wall, where, ONeill hopes, people will pose for selfies and post them online.

Revolution is a fairly new concept as far as the increasingly popular food hall goes. Instead of a collection of vendors who each have to make their own food and fend for themselves, this souped-up food court centralizes all the prep into one kitchen and disperses the ingredients to each stand. If one restaurant doesnt work, there wont be a boarded-up kiosk waiting for a new renter. ONeill can swap it out with another ripped-from-the-internet idea.

No, the name is not for Princes band (though ONeill eventually realized the connection and plastered mock Prince and the Revolution posters in the middle of the hall). Instead, we think its the new revolution of food, he said. Free-standing, full-service restaurants are going to the wayside.

Much of what would be high-skilled jobs elsewhere are automated here. A machine rolls out pizza dough, and the wood-fire oven rotates the pizza to all the right hot spots. Another machine flattens sheets of rice and rolls it, so all a high schooler behind the counter need do is place the fish in the middle.

Its a loyal employee, ONeill said of the sushi robot. It never calls in sick. And we dont have to have a trained sushi chef.

ONeills New York-based company consults on food around the country, and has two restaurants at Foxwoods casino in Connecticut. This is his first food hall, which he hopes will be the first of many. As anchor tenants in malls go out of business, hed like to see concepts like Revolution take over.

We think this is the new way to run food halls, he said. We feel that in these larger spaces that need to get filled retail spaces, bookstores we can fill that void with food.

Sharyn Jackson 612-673-4853


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